Power Kid Podcast: Hape CEO Peter Handstein talks classic play and sustainability - a podcast by The Toy Book by Adventure Media & Events

In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Hape CEO Peter Handstein to the show.

Since its founding in 1986, Hape has become known as a premier designer and manufacturer of high-quality wooden baby and kid's toys. Hape's products are sold in more than 100 countries and are crafted from sustainable materials.

On the show, Handstein delves into his backstory in selling outdoor play equipment for use in kindergartens and the similarities between that business and selling toys to consumers. From there, Albritton and Handstein discuss the importance of sustainability, the advances in sustainable manufacturing, and the way that many of the great toy designs are often rooted in need. Finally, the duo discusses of Hape balances capturing trends while delivering classic play patterns simultaneously.

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