Power Kid Podcast: Licensing and Wham-O with Patti and Jonathan Becker - a podcast by The Toy Book by Adventure Media & Events

In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Patti and Jonathan Becker, the duo behind Anjar Co. and Becker Associates.

Anjar and Becker Associates have licensed more than 1,000 products, generating more than $2 billion in sales in more than 85 countries, and in recent months they've been all about Wham-O. On the show, Albritton and the Beckers discuss the history of properties, including Gumby, Barrel of Monkeys, and Fireball Island along with how the licensing industry has changed over the years. Additionally, Patti and Jonathan discuss their recent work building a new licensing program for Wham-O before sharing information on upcoming opportunities and an exclusive announcement.

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