S01E08: Winning with Customer Service in the Translation Industry - a podcast by Sultan Ghaznawi

Customer service is expected in every industry and business transaction, however, it remains far from being ideal in the translation industry. Paul Doherty from Strategy Management Consultants, Ltd. believes that customer service is the cornerstone for all B2B and B2C relationships across all verticals and industries.

In this episode of the Translation Company Talk we discuss how simple strategic customer service changes can present  opportunities for business that were not discovered before. Knowing your customer, their problems and their worries will help you present a more relatable and friendly service.

Providing language translation and localization for knowledge and service based industries like eLearning, healthcare and government will require exception customer service and support that easily accessible. Paul Doherty argues that not many companies in this industry focus enough on customer, yet it is a problem that can have severe repercussions if not addressed quickly.

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