The New Role of Advertising - a podcast by IVM Podcasts

The new, sophisticated, information overloaded consumer wants something else from advertising. The old rules are weakening- what is advertising's new role, and is it ready?

You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook.

You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

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