Podcasts by The Truth About Social Ads
Many businesses and even well-trained, experienced marketing agencies struggle with Facebook and Instagram Ad Campaigns. Jason Smith of Spotlight Social has figured it out and now he wants to share his social ad strategies and insights with you.
Jason Smith founded Spotlight Social in 2016 after working as an account manager for Tier 11, a leading Facebook and Instagram advertising agency. Before that, Smith served as a Los Angeles police officer for 13 years. Smith’s story of leaving the police force for digital marketing has been chronicled by Digital Marketer’s “Perpetual Traffic” podcast. When Jason is not building high converting FB / Instagram Campaigns, he enjoys wakeboarding, wake surfing and dirt biking… and sharing The Truth About Social Ads with you.
You’ll hear regularly from Jason and guests from all corners of the digital marketing landscape to get their take on what works and what doesn’t work with Facebook and Instagram Ads today. Join the conversation and scale your ad campaigns so you can scale your business too. Listen in and finally find ad success, Facebook can be tamed.
Further podcasts by Jason Smith
Podcast on the topic Marketing
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25. Client Audits and What We Look For from 2022-02-15T18:36:40
If you ever wondered how our audit process works and what we do when we bring on new clients and what we look for, today’s episode is perfect for you. Not only are businesses qualifying us, but we ...
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24. Fatal Mistakes Clients Ask Agencies to Make from 2022-02-02T22:58:43
We’re talking about this today because we’ve got tons of experience with these types of situations, these scenarios. And we’re not going to get walked all over, we’re not going to get blamed for th...
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23. Attribution and How It’s Different from 2022-01-24T18:17:55
We’re talking about attribution models for your ads and specifically one main attribution model, which is what Eric’s developed, so we can give our customers a view-through attribution model with F...
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22. The Latest and Greatest with HighLevel from 2021-12-23T22:33:43
HighLevel helps agencies and marketers thrive with their all-in-one sales and marketing platform. If you have an agency and you haven’t heard about HighLevel yet, you have to listen to this episode...
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21. Shopify Store Optimization that Works with Tanner Larsson and Build Grow Scale from 2021-12-15T21:02:11
Getting traffic to your ecom site isn’t an issue, especially when you’re working with us. But converting that traffic into customers is an entirely different ball game. A while back, we saw many of...
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20. Agency Roles: Who’s Responsible? from 2021-12-09T21:25:33
When we work with companies, we are a partner. We work with them as a partner and in certain industries, there are agencies like ours outside of internal or in-house company staff or resources that...
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19. View-Through Data Lost Due to iOS? Northbeam.io Brings It Back from 2021-10-18T22:15:34
Has the Apple iOS update has impacted your ads? Across the board, this has made click tracking much more difficult. Do you want to continue to grow your business but are at a bit of a loss because ...
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18. Google versus Facebook for Ads from 2021-05-20T00:59:15
The reason we’re doing Facebook versus Google is because we get questions like this all the time, about this topic. Should I be doing Google? Should I be doing Facebook? Should I be doing both? We’...
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17. Are Masterminds Important for Your Business? from 2021-05-03T22:32:31
A mastermind group is a group of peers who regularly meet in order to give each other guidance, advice, and support.
It is no secret that mastermind groups are essential to operating a s...
16. Images vs Videos with Facebook Ads, Who Wins? from 2021-04-26T20:29:48
Today we’re talking about images versus videos with Facebook ads. An interesting topic that we deal with every single day. We hear this question every day, “Do I need videos?”
Yes, you d...
15. Landing Page Strategies Proven to Help Improve Conversions from 2021-03-15T20:37:07
Today we’re talking about landing pages that convert. Oh man, this is one of the most important things about driving traffic to people’s offer right now. This is an insightful episode.
W...
14. iOS Reporting: How Multi-Channel Tracking Can Continue to Effectively Retarget with Scott Degrosseilliers of Wicked Reports from 2021-03-08T23:01:16
Do you want to optimize ad spend and increase marketing ROI by scaling winners and cutting losers? Are you concerned, and you should be, about how the impending Apple iOS update will impact your ad...
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13. Do You Want To Bring Your Ads “In-House?” from 2021-03-03T01:37:55
We don’t charge our clients because we want their money. We charge because we’re worth it and we’ll grow their business. Yep. That’s it.
Today, we’re going to share some stories about th...
12. Data Wars – Apple is Tracking You from 2021-02-16T21:03:24
There’s this banner going out, Apple saying, “We’re the good guy.” But here’s what bothers us about this big iOS update. Essentially Apple is saying you guys are bad guys for sharing all this data,...
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11. Charging for Additional Agency Services from 2021-02-08T20:26:52
Do we sell additional “Agency Services?” Sometimes. We focus on Facebook and Instagram ads, that’s what we specialize in, that’s what our superpower is, and that’s what we do the best.
B...
10. Apple iOS Update: What Is Happening&What To Do from 2021-01-27T14:40:31
We’re unpacking the iOS Apple 14 update and how it’s going to affect Facebook ads and what we can do about it.
This is a huge topic right now. Eric Bork, VP of Operations at Spotlight So...
9: What’s a Good Cost Per Lead? from 2020-07-27T21:39:44
Today I’m discussing a question I get asked multiple times every day. What is a good cost per lead? There’s not an easy answer and if you’re getting a quick number from someone that doesn’t know yo...
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8: Generating Trust in Client Relationships with Kyle Brothersen from 2020-06-15T21:15:09
Kyle Brothersen is the Founder of Dirt Bike Channel, where he shares bike and gear reviews, as well as how-to and trail ride videos to fellow dirt bike enthusiasts. Today we talk about our advertis...
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7: The Importance of Failing with Ralph Burns of Tier 11 from 2020-06-08T22:50:04
Ralph Burns is the Founder of Tier 11, a wildly successful Facebook and Instagram ads agency. Today we talk about the certification course I attended, when I was brand new to social media marketing...
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6: How YouTube / Google Ad Strategies and Facebook Ads work Hand-in-Hand with Chris Brewer from 2020-06-01T22:39:16
Chris Brewer from OMG Commerce joins me today, and we break down some super powerful ad strategies involving his specialty, Google, and YouTube ads. It’s unreal how much they enhance the effectiven...
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5: Leveraging Chatbot Strategies and Facebook Ad Campaigns with Mary Kathryn Johnson from 2020-05-25T17:19:46
Today we’re talking about really high-level chatbots with one of the industry experts, Mary Kathryn Johnson who is here to show us how chatbots can be a huge success of growing your business, and s...
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4: This Team Grows Businesses with Killer Ad Campaigns from 2020-05-18T21:54:45
Alright, today I’m introducing you to my uber-talented Spotlight Social Advertising Team. These guys know how to get sh*t done and grow businesses. It’s amazing what we’ve been able to accomplish a...
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3: Getting My Ads Agency Off the Ground with Deacon Bradley from 2020-05-18T21:41:22
Hey everybody, today I have somebody on the show today that really helped me get my Facebook ad agency off the ground. I’m super grateful for everything that Deacon Bradley did for me and continues...
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2: How to Build a Successful Digital Agency with Jason Swenk from 2020-05-18T21:32:30
Jason Swenk joins me today for this super insightful episode. We go deep into his story and how he found success as an “accidental” digital marketing agency owner. It’s pretty damn impressive. And ...
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1: I Want to Tell You Things About Facebook Ads that No One Else is Telling You from 2020-05-07T13:58:20
Hey everybody, how are you doing? This is Jason Smith, and I want to thank you so much for tuning in to our first episode of The Truth About Social Ads. I’ve been putting this off and wanting to do...
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