095: Why Does Strategy Matter for Branding? - a podcast by Madison Wetherill

Around here we talk a LOT about how much strategy impacts your branding. But have you ever wondered why it matters? In this episode I’m digging into why strategy is an essential part of our branding process!

In this episode, I'll cover:

• Strategy creates direction for your brand
• Strategy helps your audience connect
• Strategy creates timeless design

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