Optimizing Conversions Through Experimentation with AJ Davis - a podcast by Eric Dickmann

In this episode, host Eric Dickmann interviews AJ Davis. AJ is an industry expert in user experience strategy with a proven track record for delivering measurable value to clients. She's led optimization strategy for fortune 500 companies during her tenure at Clearhead, including CVS, Steve Madden, and Lululemon. She's now the Founder and CEO of The Experiment Zone, which provides conversion strategy and testing for online businesses.

https://experimentzone.com

We discuss the importance of optimizing website conversions, how little changes can make a big difference, the importance of testing changes, and how metrics are important in building meaningful analytics.

Listener Offer: On the website, http://growththroughempathy.com, AJ is offering listeners a FREE monthly webinar, access to their private Facebook group, and a FREE conversion rate consultation. 

Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann and on my personal website https://ericdickmann.com

AJ Davis can be found online on Twitter @ExperimentZone_, on Instagram and LinkedIn @ExperimentZone or Facebook @ExperimentZoneCo

If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/

For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com

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