Crisis Recovery: Top Marketing Tactics to help your Wedding Business Post Covid - a podcast by Kylie Carlson

from 2021-04-05T07:00

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Slowly but surely the world is starting to open up again one tentative foot at a time. But the playing field has changed. Since Covid we’ve all started to consume media in a different way. 

The goals posts have moved, our values and what’s important has shifted and the way we do business is changing with it. And this has a direct effect on our marketing.

My guest today is without a doubt a guru in the marketing world and she just so happens to specialise in the events industry. In this episode she takes an in depth look into the type of marketing we as wedding pros should be looking to incorporate into our marketing plan moving forward. As you all know I love marketing and this episode is one you won’t want to miss.
In this episode we'll be covering:

  • The biggest challenges wedding pros face when it comes to marketing their wedding business
  • The new normal as far as marketing is concerned post pandemic
  • What wedding pros be doing right now, as far as their marketing is concerned, to prepare for the return of weddings
  • How wedding pros can harness the power of community to recover stronger
  • Advice and tips for those with Pandemic burnout and who are Covid weary 
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