How to Create a Quiz that Converts for Your Wedding Business - a podcast by Kylie Carlson

from 2021-09-23T05:00

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Did you know that the hottest lead magnet in 2021 is a quiz? I mean who doesn’t love a quiz?

But I’m not talking about the Buzzfeed type of quiz telling you which Harry Potter House you’re in or what type of cocktail you might be. I’m talking about a results based personality quiz that not only brings in clients on autopilot but allows you to segment your audience so you can do very targeted marketing. Plus, the cost of the leads on Facebook are insanely low. 

So if you’ve ever thought about doing a quiz for your wedding business then you’re going to love this episode with my quiz funnel guest expert Helen Munshi.

In this episode we'll be covering:

  • Why quizzes are the MUST HAVE lead magnet right now and what makes them so popular?
  • The different types of quizzes you can use and how would they work for the wedding industry?
  • Strategies do you for coming up with quiz topics?
  • Why you should start with the quiz results first and not the questions.
  • The main elements of a high converting quiz funnel.
  • Is there an order in which you should create your quiz?
  • What sort of conversion rate can you expect from a quiz.

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Further episodes of The Wedding CEO Podcast Show

Further podcasts by Kylie Carlson

Website of Kylie Carlson