How to Evaluate Your Marketing to Make it More Inclusive - a podcast by Kylie Carlson

The word ‘inclusive’ is a buzz word right now. This one word is being amplified around the world and rightly so. Today it’s also the one and only focus of this episode.

A change in the wedding industry is needed and never more so than now. But how do we make that change? What can we do to make our wedding businesses more inclusive and continually strive for improvement in this area?

Well my guest today is going to help you with that by giving you some strategies you can use to make your marketing more inclusive on an ongoing basis.

In this episode we'll be covering:

• The difference between tokenism and inclusivity 
• Steps you can take to avoid tokenism in your marketing 
• How can we re-evaluate our ideal client so it reflects inclusivity 
• Ways to make sure couples see themselves represented properly within your imagery 
• 5 key steps to ensure ongoing inclusivity

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