Why Advertising your Wedding Business is a MUST not a MAYBE - a podcast by Kylie Carlson
from 2021-05-03T07:00
Can I ask you a question? Do you know the difference between marketing and advertising? It doesn’t matter if you don’t because that isn’t a fair question. Advertising is actually a component of your marketing and not something that sits separately. It’s just as important as posting on Instagram, creating a Lead Magnet, blogging consistently and emailing your list.
Why then, when it’s that important, do so many wedding pros ignore it and pretend it doesn’t. exist?
I think in some part it’s due to lack of knowledge and experience and knowing where to spend our hard earnt pennies. So my guest in this episode is going to demystify the whole advertising process and spill the beans on the best places to get the biggest bang for your buck. So stay tuned.
In this episode we’ll be covering:
- Where to invest your marketing dollars to get the biggest bang for your advertising buck
- Where advertising sits within your marketing plan
- Advertising options that don’t include Wedding Wire and the Knot
- What sort of questions should you be asking before taking the plunge and investing in any type of platform
- Setting expectations and knowing when to call in the experts to help you
Further episodes of The Wedding CEO Podcast Show
Further podcasts by Kylie Carlson
Website of Kylie Carlson