Selling Your Expertise with Liston Witherill - a podcast by Christie Walters and Jeff Bajorek

Most salespeople and businesses focus on profitability by selling their time and not their expertise. Today's guest is turning that notion on its head, and stresses the positives of moving away from billable hours.

Liston Witherill is a sales trainer, consultant and host of the Modern Sales podcast. He has a captivating conversation with Jeff and Christie about focusing on the things you do that bring the best results in the least time. Having a set price allows you to work with people that value you, and improves overall transparency. 

PLUS! Liston discusses the importance of having a specific positioning statement.

Listen to Liston here

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