Why Does Everyone Wear Trainers? - a podcast by BBC World Service

Sneaker, trainer call them what you will. How did this product of the industrial revolution and a rising middle class become a global fashion item worth tens of billions of dollars a year? Especially when 85% of the purchases are never intended for its original purpose, health and fitness. Join Mike Williams for the Why Factor on Sneakers.



Produced by Julie Ball(Photo: A man looks at a collection of sneakers in the window of a shopping mall, in the outskirts of Sao Paulo, Brazil. Credit: Getty Images)

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