How the Sports Industry Must Adapt for the Future with Josh Walker, President, Sports Innovation Lab - a podcast by Brian Clapp - Work in Sports

from 2021-05-12T04:00

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Hey everybody, I’m Brian Clapp, VP of Content and Engaged Learning for http://workinsports.com/ (WorkInSports.com) and this is the Work In Sports podcast.
Recovery starts with innovation.
I read this the other day and thought, this sounds a lot like what my grandmother used to tell me when she’d cobble some new fandangled way of plowing her garden fields with a series of hoes tied on to the back of her 1940’s era tractor.
Never short for an analogy or cliché she’d look at me and repeat, “Necessity is the mother of all invention.”
That saying has always stuck in my mind, when there is need there are creative solutions.
Never before have we faced more need, and never before have innovative minds been more in demand.
As teams and leagues and organizations look to pivot and change their revenue models and adapt to our new world — the innovative people in every organization are the ones leading the way to the future.
That is not hyperbolic or overly dramatic. We need innovation. We need a new way to look at our games, our stadiums, our fans, our revenue streams, our products our marketing — everything needs a fresh set of eyes.
I booked today’s guest, https://www.linkedin.com/in/walker7/ (Josh Walker, President of Sports Innovation Lab) because multiple people in my sphere of influence pinged me in April and said “did you read this article on how the sports industry will recover, it’s fascinating”
The article was pushed at me from multiple angles from people I respect with excitement and fervor I couldn’t deny, so I read it and immediately thought — who wrote this! I need them for this show!
The crazy thing is… Josh, the scribe responsible for the forward-thinking piece, developed the concept of recovery before there was a need for recovery. See Josh is the kind of futurist we need more of in sports, the ones who can utilize data and research and intuition to see what the industry needs to be, rather than what it is.
Josh is the President of https://www.sportsilab.com/ (Sports innovation Lab) who, along with his co-founders, former https://www.linkedin.com/in/isaiahkacyvenski/ (NFL linebacker Isaiah Kacyvenski) and former Olympian and 4-time gold medal winner https://www.linkedin.com/in/angelamruggiero/ (Angela Ruggiero) developed a fluid fan concept that sees sports in a way that earns the fans loyalty rather than expects it.
You’ll see what I mean.. Here’s Josh — get ready for some incredible, in your face, honest…and some exciting ideas on how to mold our future of sports.
Here’s Josh…

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