How to Start Building Your Personal Brand – Work in Sports Podcast e132 - a podcast by Brian Clapp - Work in Sports

There are opportunities out there to build your personal brand, and I'm sorry to say, most of you aren't taking advantage of them. Time to get to work.  Hi everybody, I’m Brian Clapp Director of Content for WorkinSports.com and this is the Work in Sports podcast.There is no fan question today. Instead, there is a bit of a rant from me. Buckle up.No, I’m kidding, it’ll be a friendly rant.   Let me set the scene for you – I don’t do much for our social channels on Instagram…but I should, and I realize that.I do a lot on LinkedIn – makes sense, that’s where people go when they want to look for jobs, network and have business related conversations. That’s our market, so it makes sense that I become an expert in this realm.I spend time on Twitter – heck it’s fun, and I share a good amount of content and keep up with all of our guests on the podcast.And of course I spend a lot of time in our private facebook group for this podcast which is now over 1,000 strong and amazes me every day with the level of engagement and advice that is shared. So thank you for that.But Instagram… I hadn’t really been there much because our business isn’t always visual, and frankly I hate seeing pictures of people at conferences. It’s like they are just showing off… look where I am! And that doesn’t provide any value.I always try to focus on value – what can I add to the discussion, how can I help someone learn, how can I change their approach even just a little, that’ll make a difference for them.I hadn’t been convinced that Instagram or Snapchat was the avenue for that… so I avoided it. BUT, I like to push myself, so I want to grow in these areas.As I’ve advised many of you countless times, one of the best areas to learn new skills is via Youtube. You can differentiate yourself by learning skills like Photoshop, Final Cut Pro, Premiere Pro, Pro Tools… all skills you can literally master on Youtube. Just last week I was trying to learn how to burn captions into a video… boom youtube video – three minutes later I’m doing it.So, I go to Youtube… I type in Instagram for businesses, thinking I’ll get some ideas that could spark some creativity.Now, I’m not trying to be ageist, I’m not trying to be judgmental. Heck I just did an entire podcast intro on not being judgmental. But there is a huge problem when I search youtube for Instagram techniques and videos and all of the advice is coming from 40-50 somethings.I’m 43 years old, mentioned this many times, not afraid of talking about it one bit… but if I want to learn something in social, I want to hear from the young people who grew up with it, use it communicate with it, have expectations for it, know what they like, what they don’t know what their friends share and the tone and the tenor of what they speak.Why aren’t any of you taking charge?I mean this as seriously as possible. And it’s not just about Instagram… it’s about building your brand, building your expertise, building your stature in the marketplace.I see people who are considered “influencers” by the way, hate that word, and while I think their content usually sucks, they have an audience and they leverage it. They have a brand, they have an audience.How powerful do you think it would be to create videos on mastering Instagram…you could create hundreds of tutorials from they eyes and mind of a millennial, and develop a huge brand for yourself.How do you think that would play out when you go to apply for a digital marketing job with Atlanta united?

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