Kenneth Shropshire: A Deeper Understanding of the Sports Industry - a podcast by Brian Clapp - Work in Sports

Kenneth Shropshire, CEO of the Global Sports Institute at Arizona State University joins the Work in Sports podcast to discuss the future of our industryHey it’s Brian before we start today's podcast episode with Kenneth Shropshire CEO of the Global Sport Institute … let’s talk about, the master's program at the University of Dubuque!If you’ve been considering getting a masters with a foundation in business, but an emphasis in sports, the Masters in Management - Sports Management at the University of Dubuque could be your perfect mix.I’ve long state my personal preference is for Masters in Sports Management to be rooted in business, since that is the language of our world. Sports is just another big business, but in a much cooler package if you ask me. The University of Dubuque program offers face-to-face or online options and is just a 30-credit hour program, so it can be completed in 1 year! The curriculum is focused on building leaders in the sports world and includes integrated field experience and professional development opportunities. Check out the University of Dubuque's program - visit dbq.edu/mmsm Now let’s start the countdown…Hi everybody, I’m Brian Clapp, Director of Content for WorkInSports.com and this is the Work in Sports podcastSometimes we act like sports is settled science. Athletes play games, fans buy tickets and t-shirts, coaches coach, trainers nurture, businesses buy suites and entertain clients -- it’s the circle of sports.But in reality, there is much more than that going on in the business of sports. Sure we all still care about the box score of last nights game, we want to know why Kawhi Leonard is able to do what he does, how Tom Brady seems to defy the laws of aging and understand the rise of the Minnesota Twins… but in all honesty, sometimes that’s the superficial part of the industry. Yes, it’s the most important, without games and achievements and stars there wouldn’t be anything else. But, we should be proud that there is much more to contemplate. The sports product is more than beefcakes running fast and jumping high, there are intricacies and impacts that need to be studied and better understood.But sports is much more than the elite, it’s also the everyday. The athletes that aren’t on TV, still have questions that need answering - like should your child play football with a concussion? What are the chances your child can become a pro athlete? Should you drink Gatorade instead of water?The communities who support teams have questions - like should the public fund a new stadium in their city? And why aren’t more Latina girls participating in sports?These are the types of questions the Global Sport Institute at Arizona State University sets out to solve through research. But this isn’t the type of research that gets passed around from scholar to scholar never making a real impact, it’s the type that is filtered down into the communities and to the people that need them most. One of the massive advantages of the Global Sports Institue is that it works cross-functionally with other departments within Arizona State, from engineering to sociology, to the athletic department and beyond. That’s how they achieve the real depth of knowledge and game-changing research abilities.At the head of this program is Global Sport Institute CEO and this week's guest, Kenneth Shropshire. It’s funny, I’m 44 years old, so I don’t generally refer to people as Mr. or Mrs. that often -- I usually go first name and am comfortable with that. But Kenneth Shropshire is a Mr. Shropshire… he is a commanding presence with a global impact over his 40 years in the sports industry. We’ll get into his impressive background during the interview, but know this… if you hear me call him Kenneth,

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