LA Clippers Joe Legaz: Straight Talk About Jobs in Sports Marketing - a podcast by Brian Clapp - Work in Sports

Do you want to work in sports marketing? Joe Legaz Director of marketing for the LA Clippers joins the show to discuss openly and honestly what you need to make it in sports marketing.Hi everybody I’m Brian Clapp Director of Content for WorkinSports.com and this is the Work in Sports Podcast…In pro sports we’ve entered a world of exacting specialization.Take the NBA for example – three and D players. I want you to hit open threes and play tough defense. That’s it, that is your exact role. Don’t worry about the other stuff, just focus on being the best at this piece in the game. a guy like Trevor Ariza, you won’t see his name on any top 20 lists, or even top 75, but he’s carved out a specific role that is in high demand…and he’s turned it into about 84 million in lifetime earnings.Not too shabby.Same thing in baseball – guys who can get on base are still all the rage. Or how often have you heard about guys with the right launch angle?Football --- guys who can set the edge in the run, or clog up the middle, or receiving backs. Coaches and general managers have figured out they need to lower their expectations and focus intently on the things they do well. Putting players in a position to thrive, now that is the art of leadership.BUT, the true superstars… the Kawhi Leonards, the Kevin Durants, the Mike Trouts, the JJ Watt’s – they do it all. Put them in any role and they will destroy the competition.Harder to find, but pure gold when you do.The same holds true for the sports industry.Say someone wants to work in marketing, well there are a whole list of skills they could lean in to --Digital. Branding. Social Media. Promotions. Sponsorship. Design. SEO.Most people nowadays are specializing – and there is nothing wrong with that – but someone who works in promotions may have no idea what it means to work in branding. And someone who wants to work in content strategy may not know anything about design or working with media buyers.But, the true superstars are dangerous everywhere. Versatility rules. Being the person your boss knows can do just about anything has power and puts you in line for growth and promotion.So while there is nothing wrong with being specialized, oftentimes the quality you want to aim for is resourceful.Today’s guest knows this better than most – Joe Legaz is the Director of Marketing for the LA Clippers, and has also worked in sports marketing for the San Francisco Giants, adidas, the San Francisco 49ers and the Seattle Mariners.  He knows what it takes to make it in this business, and how to stand out from the crowd – listen in and learn from this leader of the sports industry…But first… the Work in Sports podcast is brought to you by.. well, workinsports.com – I’m promoting our own event! We have a Sports Career Accelerator 2-day event coming up September 13th-14th in Atlanta. This two day event will put you behind the scenes and networking with executives and staff form the Atlanta Hawks, Braves, Falcons, United, College Football Hall of Fame, Mercedes Benz Stadium Phillips arena and more.We are limiting this event to the first 40 people because we want to keep this intimate and give you one on one exclusive time with the leaders of the sports industry.For more information and to be added to our interest list – visit workinsports.com/atlantaThis event will crush any career event you’ve ever participated in before. Trust me.Now here’s LA Clippers Director of Marketing Joe Legaz…Questions for LA Clippers Director of Marketing, Joe Legaz1: Sports Marketing is one of the more popular fields in the industry – over 25% of the available sports jobs we have on our website are related to marketing -- but it’s an extremely broad term, marketing covers a lot – we’ll get into your high-level...

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