Lisa Woodward: Anheuser Busch Director of Sports Sponsorships – Work In Sports Podcast - a podcast by Brian Clapp - Work in Sports

Hey, It’s Brian -- we are in some crazy times right now. No one predicted a sports shutdown, or the education system being closed for business. But here we are. I have three kids at home right now, who should be in middle and elementary school! But you know what we are doing -- we’re continuing to keep them on a learning schedule...and you should do that too. Now is the chance to update your resume, work on your network, make sure you are ready for video interviews and more. And one way you can do that is through our Work In Sports Academy courses. We are 100% online, which is the appropriate distance - and you’ll learn incredible strategies tactics and techniques that will get you hired in sports -- once the world gets back to normal.Check out WorkInSports.com/academy for more details. Hey everybody, I’m Brian Clapp VP of Content and Engaged Learning at WorkInSports.com and this is the Work In Sports podcast…Quick note: We’re airing three episodes a week, 1 out of the three will be corona free. That is today. Wednesdays will be our industry interviews and they will be a break from corona coverage. That is not to minimize the impact of the virus, it is not to downplay all who are affected, it is for two reasons -- one we all can improve in ways that are not corona related, which is the purpose of our industry interviews. And two, this interview was conducted before none of us could leave our houses. And if you are listening to this podcast -- please, isolate yourself. Don’t be foolish. I remember a few decades spent thinking I was invincible, and you know what, you may be… but the difference is you may infect someone who isn’t. Don’t be selfish. Stay home. Ok, so lets transition here. We all so often think of the sports industry in terms of leagues, games, and events. Makes sense in a lot of ways since that is what pretty much everything feeds off of.But there are worlds of jobs and opportunities that don’t directly involve the score of the big game. Mark Cuban wrote an article years ago about how sports management degrees were a complete waste and people shouldn’t strive to work in sports, they should get a business degree and work in sales. His theory was essentially, with only 100ish professional teams hiring about 200 staffers each, there are only 20,000 sports industry jobs period and yet we graduate 20,000 new sports management grads each year. Well, I couldn’t take this sitting down so I confronted the shark tank dude explaining his math was rudimentary at best and his analysis quite superficial. This was about a decade ago, we’ve both moved on from the debate, I won of course because I was looking at the complete picture and he was just trying to be clickbaity and bombastic.  Look at our job board. Jobs with NBC Sports -- not a team. Red Bull, Blizzard, Kansas State, Arizona Sports Foundation, Discovery Communications, Twitch… none of these are teams, and yet they are listed on the first page of our industry sports job board right now. Yes, places are still hiring. The jobs in sports reach further than team. This isn’t an argument for sports management degrees, your degree is a personal decision, this is more of a discussion about how wide the sports industry cuts. The opportunities are out there in various ways… you have to be creative in finding them...or you can just get a membership to our job board and we do the work for you.Nonetheless! Today’s guest Lisa Woodward is a perfect example. She started out her career with the then St. Louis Rams and for 8 years was a major part of their marketing team.But her job now, as Director of Sports Sponsorships for Anheuser Busch, isn’t with a team… but it is deeply connected to sports. She works with her team to find the right spots and...

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