Mary Pink: Iowa State Associate Athletic Director for Marketing – Work In Sports Podcast - a podcast by Brian Clapp - Work in Sports

from 2020-03-11T06:28:15

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Mary Pink, Iowa State Associate Atheltic Director joins Brian Clapp on the Work In Sports PodcastHey everybody, I’m Brian Clapp, VP of Content and Engaged Learning for WorkInSports.com and this is the Work In Sports podcast.I’m going to date myself a bit here. In 1996 I graduated from college, got offered a job at CNN/Sports Illustrated in Atlanta, told I was going to start in 2 weeks...and moved to a city I had never seen before outside of a map. Heck, I had only been south of Virginia on a weekend trip to Disney World.7 years later, I moved to Seattle. A city I had never seen, a state I had never visited. I had a phone interview or two, flew out for an in face interview and was asked to start in 2 weeks. I gave my CNN peeps two weeks' notice, stopped working on a Friday, traveled that weekend to Seattle and started on Monday. Looking back this was ludicrous. 10 years after that I moved to Denver. 3 years after that I moved to Philadelphia. And multiple times I have spoken on this podcast telling all of you to prepare yourself for the inevitable. If you want to work in sports you will relocate. You will go where the jobs are. You will move on in order to move up. The theory is sound, the jobs in sports are in high demand, there isn’t a lot of turnover ahead of you on the career path, so if you start out with the Washington Nationals, you will likely have to move to the Pittsburgh Pirates to advance...or the New Jersey Devils or the LA Chargers… you get the drift.  Even if you aren’t working for a team, the challenge is the same. If you start our at GSE Worldwide in Atlanta, you may need to jump to Octagon to grow. The examples are endless. This past fall I interviewed Chris Grosse, Assistant Athletic Director for Marketing at Penn State. Prior to Penn State, he worked at Florida State, the Naval Academy, Georgetown and New Mexico State.Just last month I interviewed Tim Duncan, Athletic Director for the University of New Orleans -- his prior stops -- Memphis, UNC-Wilmington, Paine College, Clayton State, Northeastern and now... the University of New Orleans. So it’s settled then, right?Nope. Enter exhibit A, today’s guest Mary Pink -- one of the most respected names in college athletics. Mary is the Associate AD for marketing at Iowa State, and has been rocking it in Ames Iowa for 24 years.So it is not a mandate that you have to move around -- it may be likely - but it is not written rule. It is not a fact. For mary -- she’s been a part of  24 years of athletic, attendance, revenue and branding growth -- and going to explain it all. Here’s Mary Pink…Questions for Mary Pink, Iowa State Associate Athletic Director for Marketing1: Before we get into sports marketing in college athletics and life at a major university like Iowa State – I want to go back to your beginning… did you always dream of working in sports?Follow:  how did you discover your fit in marketing college athletics?2: I’ve interviewed many people in college athletics and often they’ve worked at a multitude of schools, jumping around in order to grow their career.This always seemed like a necessity, a pattern you’d see everywhere, and yet you’ve been at Iowa State for 24 years and grown into a top role in the athletic department – why was it important to you to stay and develop within Iowa State?3: Your job description is vast and the expectations enormous. You seem to have your hands in everything --marketing, branding, ticket sales, communications, sponsorship, special events, budgeting, negotiations, fundraising, coach and employee supervision,

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