Megan Ebeck: Getting Inside the Event Marketing Game – Work in Sports Podcast e106 - a podcast by Brian Clapp - Work in Sports

Arena Marketing Manager Megan Ebeck is the queen of multi-tasking, marketing over 150 events each year including San Jose Sharks home games, US Figure Skating Championships, Nitro Circus and a bevy of concerts. How does she do it? Listen in and learn.  Hi everybody, I’m Brian Clapp Director of Content for WorkinSports.com and this is the Work in Sports podcast…I have this incredible fear of details.  Sound weird right, so many people fear sharks and heights and I fear details.But let me explain – I have this recurring nightmare that I tell people to show up somewhere important, somewhere I need them to be…but I give them the wrong date and time to be there. This also happens to me in the day, I have panic moments of getting and sharing information wrong.Sick right?Someone in our audience will probably interpret that dream and tell me I’m crazy, or I have daddy issues…we’ll see.But I think a lot of that comes from my journalism background where you are always so concerned with inadvertently providing false information and losing credibility.So that is one of my many issues – fear of details. One thing I’ve realized lately is that it isn’t just media roles who are obsessed with the details, it’s marketing. There is no room for error!Imagine for a second you are promoting an event and give a wrong date…or spell the name wrong of someone you are helping brand, or mischaracterize a products use and function.Sports marketing jobs take extreme attention to detail. Just think of the daily challenges this weeks guest Megan Ebeck, Arena Marketing Manager for the SAP Center, Home of the San Jose Sharks takes on…Megan conducts marketing efforts for 41 Sharks home games, 34 San jose barracuda games (their minor league affiliate) and then US figure skating championships, Nitro Circus and other sports events like the  Harlem Globetrotters  …and then the entertainment focus of her job… Nicki Minaj? Fleetwood Mac? Panic! At the disco – yep she’’s marketing that too.Details matter for Megan every single day. Keeping straight multiple clients needs, event details and marketing tone and voice through a blur of events… it’s a crazy pile of details she needs to keep straight.Enough me talking… let’s hear more about Megan’s job as Arena Marketing Manager for the SAP center, Home of the San Jose Sharks… from herBut first… the Work in Sports podcast is brought to you by WorkinSports.com not only are we the #1 job board for the sports industry, we are also hosting our first Sports Career Accelerator 2-day event September 13th-14th in Atlanta. We’re constantly looking for ways to serve our fan base better, and after much research and focus groups we determined what you wanted was more hands-on career focused events. But we didn’t want some basic career fair, we wanted to turn the volume up.This two day event will put you behind the scenes and networking with executives and staff form the Atlanta Hawks, Braves, Falcons, United, College Football Hall of Fame, Mercedes Benz Stadium Phillips arena and more.Learn, network and engage with experts in the sports industry!We are limiting this event to the first 40 people because we want to keep this intimate and give you one on one exclusive time with our incredible guests.For more information and to be added to our interest list – visit workinsports.com/atlantaThis event will crush any career event you’ve ever participated in before. Trust me.And now… it’s time for Megan Ebeck, Arena Marketing Manager for the SAP Center, Home of the San Jose Sharks!Questions for Megan Ebeck, Arena Marketing Manager SAP Center, Home of the San Jose Sharks1: You manage the...

Further episodes of The Work in Sports Podcast - Insider Advice for Sports Careers

Further podcasts by Brian Clapp - Work in Sports

Website of Brian Clapp - Work in Sports