Shahbaz Khan: Minnesota Timberwolves Director of Digital Content – Work In Sports Podcast - a podcast by Brian Clapp - Work in Sports

Hey everybody, I’m Brian Clapp, VP of Content and engaged Learning at WorkInSports.com and this is the Work in Sports podcast…







I know this may sound trite, but I learn something from every interview I conduct on this show. It’s true - when you keep yourself open to learning and open to your own need for improvement, you start to see the opportunity in everything. 







I don’t want to let the cat out of the bag, but today’s guest Shahbaz Khan director of digital content for the Minnesota Timberwolves and Lynx, really woke me up during this interview with his ideas. 







Now, full disclosure -- if someone asked me what my dream job would be right now, it would be leading a digital content group for a pro sports team -- so Shahbaz had me piqued from the get-go.















One thing I always listen for in all of my interviews is HOW someone got the gig they currently occupy, or frankly any of their jobs. Did they find out about the job on our site WorkInSports.com -- like Dan Kaufmann from the New York Jets? Did they get it by referral and networking like Hannah Huesman from the Philadelphia Phillies? 







How did they get where they are?







Well, Shahbaz shares a story, coming up shortly, about how he got his job with the Twolves that I have now cited in multiple speaking engagements that I have been a part of -- it’s a zoom world, and I’ve been doing a lot of career-focused panels. 







I’ll summarize quickly, and then you can listen to him share the details. But essentially he wanted to work for the Twolves as a social media associate, and he figured out a way to make himself come to life. 







He started a new twitter account and started doing the job. Seriously. He started doing the job of a social media associate for the Twolves. He was able to then show the Twolves how he would operate in the position -- his tone, his creativity, he created his own proof of concept.







This is what we mean by -- what else can you do to stand out? 







He could have submitted his resume and waited - but he went the extra 10%.







I’ve said this before and I’ll say it again -- it takes a lot of faith to hire someone, you are banking on their words and the paper they hand you celebrating themselves. You interview them, and you hear theem sell themselves… but you never really know how they will operate until you get them in your building...and that is daunting. 







I have hired people before that were incredible in the interview process, their references were good, their resume was tight -- and then in the job itself they failed. 







What Shahbaz did was genius, because it overcame the fear employers have of hiring someone who can’t really perform when the red light goes on. 







If you can figure out this magic for yourself, if you can figure out how to show proof of concept, and show you can do the job and help quell any fears an employer may have on making you their next hire -- that is magic. And Shahbaz caputed that in his process.







I’m telling you -- there is a lot more than just this story coming up, Shahbaz shares great stuff on creating digital content during this interview, so I’ll shut up and let you listen… here he is Shahbaz Khan, Director of Digital Content for the Timberwolves and Lynx.







Questions for Shahbaz Khan, Minnesota Timberwolves Director of Digital Content







1: I love getting into my guest’s background and seeing something that jumps out – for you this is clear:  you started college studying...

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