Zac Logsdon: Old Hat Creative Sports Marketing Agency - a podcast by Brian Clapp - Work in Sports

When you own a sports marketing agency you have to stay up with the changing demographics of your target audience. In this weeks podcast, Zac Logsdon, founder of Old Hat Creative sports marketing agency, and I dig deep into today's sports audience, how to attract them to games, engage and grow with them. This is sports marketing. Thanks to our sponsors for this episode... Temple University's Master's Program!Hi everybody, I’m Brian Clapp Director of Content for WorkinSports.com and this is the Work in Sports podcast…Could you imagine being five years out of college and starting your own sports marketing agency? Forget even being that specific – could you imagine being five years out of college and trying to run anything completely by yourself?I’ll admit, I was totally co-dependent in my 20's. I needed someone else, thank you Sandy Malcolm if you are listening, to steer me, guide me through my career decisions, help me focus and understand the larger business around me.Not Zac Logsdon.This guy – that’s my Jon Gruden impression, how was it? This guy, graduates from University of Oklahoma with a degree in advertising and starts working for a big advertising firm. I’m guessing he missed sports, so he left his big firm after two years and starts heading up the graphic design team for his Alma Maters athletic program.Three years later – eh, I think I can do this myself – let’s start an agency from scratch.Are you insane?I’ve always thought I was a pretty motivated and confident dude, but I would not have had the ability to do what Zac Logsdon has. But then again, starting an agency isn’t the same as owning a successful agency. Many go under in a short time frame… but not Zac’s.Fast forward 17 years and not only is Old Hat Creative still thriving in the sports industry, working with college athletic programs across the country, but he’s also written two books, hosts a podcast and every once in a while…sleeps.Here’s the fun part – in this interview, we aren’t just going down memory lane discussing how he got where he is, sure we’ll do some of that, but primarily we’re talking about the now. Understanding fan behavior, marketing to today’s generation of sports fans, the direction of the sports industry and more…After this podcast is over, if you are anything like me, you’ll probably subscribe to Zac’s podcast Winning is not a strategy, and buy one of his books… I did, and I’m not great at endorsing competing podcasts…it takes a lot for me to tell all of you to listen to someone else so you know I mean it!Here’s Zac Logsdon…Questions for Zac Logsdon, Old Hat Creative Sports Marketing Agency1: Before we get into the finer details of sports marketing, fan behavior and your career, we’ll start with a little more of your personal story – the when and why.When did you figure out you wanted to get into the marketing side of sports… and why did this become your passion and goal?2: You were an advertising major and after graduating from University of Oklahoma started working at one of the largest advertising firms in the region – Ackerman McQueen – how much did this experience at a major firm help form you and your personality in marketing and advertising?3: Pretty quickly you turned that big firm experience into a role with the Oklahoma athletic department as Director of Graphic Design...and then wham, just 5 years after graduating college started your own marketing agency, Old Hat.How often did you cry yourself to sleep in the early days of starting your own agency?

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