Joe Willard: How To Master The Art of Sales - a podcast by Brad Formsma

Joe Willard joins us today on the podcast. He’s a master of sales and here to teach our listeners of the Wow Factor how they can better connect with customers and close those deals. A career in selling life insurance has not only taught Joe how to be a better salesman, but how to listen better, care more, and set individuals up for success.

 

In this episode you’ll hear Joe talk about creating value for your customers, why raising the stakes may not help in a pitch, and how to tap into a genuine human connection with strangers.

 

Highlights:

• Joe’s upbringing with a single mother and living in an orphanage for two years
• Whipping the bad behavior out of Joe
• Joe’s "Steps to Life"
• The importance of "Centers of Influence"
• Why selling is creating value. It’s not about creating something for yourself. Its about making the sale for other people
• Why you need to ask yourself - Is this meeting my talents?
• The importance of listening and not quickly responding
• How the sale is always in the questions you ask
• Wh you need to know your numbers – Having a benchmark of data to build upon is the only way to improve
• “The power is in the purpose.”

 

Key Takeaway: People are starving for attention. Feed that need.

 

The WOW Factor

Website: https://www.bradformsma.com

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