64: Inclusive marketing: How to reach a more diverse audience with Holliday Phillips - a podcast by The Yogipreneur: Business and Marketing for Yoga Teachers

from 2021-02-13T07:27

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Holiday is a sociologist, coach, writer and speaker on the topics of philosophy, spirituality, culture and personal transformation. She is also co-founder of Kula, a consultancy that helps organisations develop conscious leadership and diverse, equitable and inclusive workplaces. 

 

All her work is in service of this question: “What will it take to build a wiser, kinder world?”

 

Three things guide all Holiday’s work - deep compassion for others, a strong belief in our personal power to change things and the commitment to be a great ancestor to my children and future generations. 

 

In this episode Holiday & Kelly discuss how to reach a more diverse audience with inclusive marketing.

 

This episode covers:


  • What diversity, inclusion & equity means in relation to business

  • The 3 step approach yoga teachers can take to be more diverse & inclusive

  • Why it’s about more than just diversity in your yoga classes

  • How teachers in studios can bring awareness of inclusivity to studio owners up to 

  • What not to do when it comes to diversity & inclusivity marketing

  • How can yoga teachers ensure their offers attract diverse people

  • Inclusive marketing tips





Learn more about Holiday here

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The Digital Yoga Academy Facebook group is a community of thousands of yoga teachers all over the world. 

 

There are weekly live trainings with Kelly McHugh, our founder & CEO, business talks with inspiring yoga teachers, daily educational content and loads of support.

 

Join the private Digital Yoga Academy Yoga Teacher Marketing Facebook group here:

 

https://www.facebook.com/groups/digitalyogaacademy/

 

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Further episodes of The Yogipreneur: Business and Marketing for Yoga Teachers

Further podcasts by The Yogipreneur: Business and Marketing for Yoga Teachers

Website of The Yogipreneur: Business and Marketing for Yoga Teachers