How to Do a Listing Referrals for Real Estate | The Secret Approach - a podcast by Jackson Wilkey and Jesse Dau

How can you get listing referrals as a real estate agent? What is a listing presentation?

Well, a listing presentation is your pitch to a prospective seller to represent them in a real estate transaction. Succeeding with your presentation means that you will sign on a new client and receive a bigger commission. 

In this episode, we’re going to share with you the exact script we use when we talk to clients to get them locked in. The main goal of conducting a full-scale, deck-ready listing presentation is to persuade the prospect that you are their optimal choice. The best listing presentation isn’t a brief oral interview on the porch; it’s a carefully staged, full-scale demo of your professional capabilities. 

As real estate agent, you need to adopt technology in your business if you plan on using things like online communication such as Zoom. Make sure to have a demo ready, preferably with the actual home you're wanting to list as the demo. If you go into a listing presentation without being prepared, don’t expect the best of results. Planning and preparation are part of any successful business venture or marketing presentation.

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