WALK AND TALK #39 Should You Start a 2nd Real Estate YouTube Channel and How to Name Them - a podcast by Jackson Wilkey and Jesse Dau

Welcome to today's YouTube For Realtors WALK AND TALK #39- I have so many things going through my head every day about YouTube for Realtors that I just want to get it all out! I get asked so many questions everyday and coach so many agents it's time to answer all of those in depth, on my walk to the gym!

In todays episode I do a deep dive into Should You Start a 2nd Real Estate YouTube Channel and How to Name Them. The last two weekends I've been travelling and speaking on multiple events and stage and I must say I was wiped out. It's good to have a me-time to ourselves once in a while. Speaking of the event, I got cornered by quite few people in a good way running with a multitude of question and what I found was a lot of the questions had to do with how many channels should I have? Should I be separating these channels? What do I do in these smaller markets? How do I name the channel , how do I even start with naming the channel?

I have this lady From California to Tennessee to these smaller market and her initial question was "Do we have to separate the channels for, you know, getting real estate leads and you know agent attraction." Obviously she was at Exp and that was her initial question has an obvious answer of yes. I cannot be doing all these cool videos about Tennessee and helping people move there and then hit them with. Top five reasons you should be joining Exp right? The people will get confused if they are expecting to see what is in the content and just seeing it'll be just another sales video. You really have to separate your content if you're going to have different messaging. Here's exactly what you do, through trial and error of doing it myself, I have a really good grasp on understanding what the consumer wants with these YouTube channels and also just how d*mn hard to grow them. I take for granted at some points of like I have, I think nine or eight eight or nine YouTube channels with over 1000 subscribers. And to me now I'm like ah hit 1000. You know I monetize it. I have eight channels paying me. You know, probably about 1500 a month. Which day that's pretty cool covers a lot of our VA expenses and stuff.

When we think about growing these channels, first of all naming it now, I've talked about this in depth about living in channels, how I came about that and understanding that my channel was named my name, then ours and then I changed it to our real estate name and I was just like that gives no value to anybody. You know it doesn't rank anywhere, nobody's searching it. In the psychology behind I think. I really went back and forth on what to name it. Starting a second, third channel in these markets and not having any return for a while, it's going to really be hard. Naming your channel if you're in a small market, you're just gonna cover these micro markets just you can go with that it's just fine. Just like North Idaho, it's not the number one driver to our channel. But that allowed us to cover all those micro areas and then we ranked number one for core d'alene in Post Falls and that's what I would really recommend doing and this is what I coach people up on too. You know, when they're partnering with us and starting their their brand new channel or their second channel we have these strategy sessions. Look on the map by show them exactly where to start shooting videos, what markets to target, that kind of stuff. More to listen homies~!

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