Podcasts by Thinking Ahead: Your Leading-Edge Insights Podcast

Thinking Ahead: Your Leading-Edge Insights Podcast

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.

Further podcasts by GfK

Podcast on the topic Marketing

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Thinking Ahead: Your Leading-Edge Insights Podcast
UK: Black Friday 2023 results and outlook from 2023-12-08T07:49:21

In this Thinking Ahead podcast, Kelly Whitwick and Neil Frackiewicz from GfK UK’s retail team discuss the performance of Black Friday in 2023. Using point-of-sale data, they review the results f...

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Thinking Ahead: Your Leading-Edge Insights Podcast
UK: Why buy in a cost-of-living crisis? from 2023-11-29T13:45:09

In this Thinking Ahead podcast, Neil Bellamy our Consumer Insights expert and Helen Collins our Home Appliances Industry expert, discuss the who, what and why of buying in a cost-of-living crisi...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Breaking out of the (generational) box from 2023-11-15T16:54:15

How today’s consumers – young and old – are defying expectations, and how brands can capitalize

Just when you think you know today’s generations, they throw you a curve. Digitally savvy Baby Boo...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Why aren’t we all driving EVs? from 2023-11-07T11:39:41

In this conversation at IFA 2023, we delved into the world of electric vehicles with Tim Kenyon, Vice President, Consulting, GfK.

Join us as we explore people's perceptions of EVs, their ...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Spotlight on UK Smart Home from 2023-10-23T12:49

In this Thinking Ahead podcast, Trevor Godman from GfK UK discusses the latest findings from the annual Smart Home survey. Now in its seventh year, this collaboration with techUK delves into con...

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Thinking Ahead: Your Leading-Edge Insights Podcast
The Rise and Rise of Sustainability in the UK from 2023-09-27T11:43:53

Sustainability still matters to UK shoppers – despite economic pressures. In fact, the majority of UK consumers in GfK’s Consumer Life survey agreed that “It is important that companies take env...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Connecting with the new experiential consumer from 2023-07-07T09:31:30

Nearly half of Americans now say that experiences are more important than possessions – and “Enjoying Life” has grown to become a core value among US consumers. After three years of pandemic iso...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Behind the Scenes: NextGen Hackathon 2023 from 2023-06-09T13:45:49

Join us in our latest episode as we venture behind the scenes of the 2023 NextGen Hackathon. Hear from the winning team of talented undergraduates from CUNY, College of Staten Island as they sha...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Optimize eCommerce 2023 from 2023-04-22T18:42:16

Take your eCommerce to the next level with cutting-edge content that helps your products stand out. Our expert from GfK Etilize shares the most effective ways to “wow” consumers and convert view...

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Thinking Ahead: Your Leading-Edge Insights Podcast
From Green to Glam: Where consumers sit on the sustainability spectrum from 2023-04-04T11:48:16

In this episode, we sit down with GfK Tim Kenyon of GfK Consumer Life (VP, Consulting) to explore the different and sometimes surprising sustainability profiles of today’s consumers. Around the ...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Why Data Siloes Should Be Marketing’s Public Enemy #1 from 2023-03-14T17:26:40

Sometimes, there is an otherworldly disconnect when marketers talk about data. In a recent GfK/CMO Council study, 80% of global marketing leaders asserted that data, analytics, and insights are ...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Consumer Outlook: Bringing the 2023 Consumer into Focus from 2023-02-16T08:47:06

For consumers everywhere, inconsistency has become the new normal. The roller coaster ride of COVID, inflation, and more is not ending anytime soon – so how will your brand stay on top?

I...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Obliterate “Green” Stereotypes: How the generations really think, feel&act around sustainability from 2022-12-16T09:10:25

The generational stereotypes around sustainability are straight out of central casting – Gen Z’ers protest over climate change, while Baby Boomers line up to buy gas-guzzling SUVs and Millennial...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Sustainability at GfK: What You Need to Know from 2022-12-13T14:16:31

GfK is committed to empower sustainable growth for our people, partners, and the planet. Reducing our environment impact is embedded into our company’s mission. In our latest episode, we sit dow...

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Thinking Ahead: Your Leading-Edge Insights Podcast
The new faces of brand purpose: Smart strategies for high-stakes times from 2022-09-28T15:25:23

In what seems like an instant, the values and social actions of brands have become make-or-break with even mainstream consumers. From sustainability to global conflicts, the list of concerns bra...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Leveraging trends to stay ahead of tomorrow’s consumers from 2022-08-18T07:59:14

The volatility of the past two years has raised the stakes for brands of every kind. How can marketers, brand managers and innovators keep up with their customers’ evolving demands? What tools d...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Climbing the Consumer Insights Ladder from 2022-08-08T16:26:52

In this episode, we sit down with GfK’s very own Noah Babbott-Bryan, Megan Szabo and Kiley Rentko to talk about their experiences as Research Associates and how they’ve navigated their careers t...

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Thinking Ahead: Your Leading-Edge Insights Podcast
The Next Opportunity in The Next Generation: Data Insights from 2022-06-01T11:40:57

The 2022 GfK NextGen Hackathon Competition brought together undergraduate teams from different universities to compete against one another in a data analytics showdown. Teams were tasked with de...

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Thinking Ahead: Your Leading-Edge Insights Podcast
American Women: How They Feel&What They Do from 2022-04-29T14:54:11

American women across the generations often have very different attitudes and values. The pandemic and a variety of other factors have transformed women’s roles and perspectives — changes that m...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Diversity&Inclusion in Research from 2022-02-11T11:56:54

For companies around the world, diversity, equity and inclusion (DE&I) has moved front and center as a business priority. But for consumer insights specialists, the stakes are higher – because t...

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Thinking Ahead: Your Leading-Edge Insights Podcast
How manufacturers should leverage GSA‘s newly enhanced Advantage platform from 2021-12-16T09:46:09

There are big changes coming to the GSA (General Services Administration) Advantage marketplace, and manufacturers need to pay close attention. GSA enables $60 billion in sales annually to feder...

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Thinking Ahead: Your Leading-Edge Insights Podcast
How to address supply chain issues this holiday season from 2021-12-15T10:30:01

Almost every US shopper knows that holiday gifts are harder to come by this year. GfK’s Tatjana Wismeth tells how lockdowns in China and around the world caused supply chain issues that have dir...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Becoming a brand your consumers trust: The DTC Model from 2021-11-09T13:41:25

Major brands, including Apple, Mercedes, Amazon, and BMW, all use the direct-to-consumer (DTC) model to go straight to their customers for a branded experience. In this episode, experts from Gee...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Constellation Brands and BeenThereDoneThat talk DTC strategies from 2021-10-29T09:10:06

Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer relationships – bypassing traditional retail outlets and creating a seamless conversation with con...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Constellation Brands and BeenThereDoneThat talk DTC strategies from 2021-10-29T09:10:06

Direct-to-consumer (DTC) products wrote the playbook for developing and leveraging these closer relationships – bypassing traditional retail outlets and creating a seamless conversation with con...

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Thinking Ahead: Your Leading-Edge Insights Podcast
The closing gap between the virtual world and reality from 2021-10-20T13:42:47

On average, people spend 100 days online in a year. With constant connectivity at the palm of our hands and the roll-out of 5G and VR advancements, online behavior is beginning to blur with real...

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Thinking Ahead: Your Leading-Edge Insights Podcast
The ROI of actionable insights from 2021-10-07T09:27:26

A panel of global experts discusses dynamic new approaches to data and intelligent automation, and how they empower your business to make better decisions, faster. Our industry experts discussed...

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Thinking Ahead: Your Leading-Edge Insights Podcast
How to increase your eCommerce traffic (a checklist) from 2021-09-15T12:00

In the past few years, eCommerce listings have become the main window for shoppers, making digital product content a crucial part of the buying process. So how can brands become masters of this ...

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Thinking Ahead: Your Leading-Edge Insights Podcast
A look at the top Latin America economies and their consumers from 2021-09-01T12:00

Latin America is often overlooked compared to other regions when it comes to global media coverage. Still, the reality is that it's a large and vibrant region offering an abundance of opportunit...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Ideologies, brands&Americans: How polarization is shaking up the consumer landscape from 2021-08-26T10:55:27

Defining and aligning with their ideological “tribes” is a growing priority for Americans – and this polarization is driving more and more brand relationships. In this episode, we take a look at...

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Thinking Ahead: Your Leading-Edge Insights Podcast
How can brands embrace sustainability in meaningful and believable ways? from 2021-08-11T12:00

4 in 10 Americans said the pandemic has made them more likely to take an active part in environmental causes. Question is, where do brands fit in? In this episode, industry experts from Clorox, ...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Deliver a fresh, compelling shopper experience in 2021 from 2021-08-04T12:00

The challenges of the past year have inspired new and innovative ways for brands and retailers to connect with their customers. In this episode, Joe Beier joins us to share results from the Futu...

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Thinking Ahead: Your Leading-Edge Insights Podcast
A conversation with TerraCycle on sustainability from 2021-07-30T10:37:43

Are brands really taking on the challenge of sustainability? Could it even be a profit center? In this candid interview, TerraCycle CEO Tom Szaky explains how "green" brands can go beyond messag...

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Thinking Ahead: Your Leading-Edge Insights Podcast
How premium brands are leading economic recovery from 2021-07-14T12:00

In a post-pandemic world rocked by disruption, premium brands have proven that they can help a business not only recover from economic downturns but become more powerful than ever. In this episo...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Building connections beyond pride month from 2021-07-07T12:29:05

This episode is an audio version of MRI-Simmons' recent panel discussion on a company's responsibility for inclusivity in their business and brand. The panel discusses the changing attitudes amo...

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Thinking Ahead: Your Leading-Edge Insights Podcast
The Asian Powerhouses: Their consumers and values from 2021-06-23T12:00

Asia has been the engine of global economic growth for decades. As the world continues to get smaller thanks to technology, their consumers' beliefs and lifestyles rise in importance. In this ep...

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Thinking Ahead: Your Leading-Edge Insights Podcast
The secret to mobile advertising from 2021-06-10T09:08:01

In the U.S., mobile media now exceeds one-third of all media spending. A 2021 GfK study shows that, among common digital technologies, smartphones are most trusted and relied on by U.S. consumer...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Are we “back”? An update on consumers and COVID-19 from 2021-05-26T12:00

As COVID-19 restrictions loosen, over half of Americans say that they will be cautious going back to everyday life, but what does "normal" look like now? In this episode, Managing Director of Co...

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Thinking Ahead: Your Leading-Edge Insights Podcast
How brands can win consumers' hearts in the new marketplace from 2021-05-19T12:00

The past year has changed consumer experience is changing brand relationships in every category. In this episode, we give you an audio version of GfK's recent webinar, "How brands can win consum...

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Thinking Ahead: Your Leading-Edge Insights Podcast
The future of cookies: The impact on online marketing and consumers from 2021-05-05T09:37:41

In January 2020, Google announced it would begin to phase out third-party cookies by the year 2022. One year away from the official “death to the cookie,” many digital marketers are looking for ...

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Thinking Ahead: Your Leading-Edge Insights Podcast
The next generation of data scientists from 2021-04-28T09:19:48

NextGen Hackathon Competition gives undergraduates a chance to develop product and marketing plans using real-world data. In this episode, we speak with two members of the CalPoly Pomona team th...

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Thinking Ahead: Your Leading-Edge Insights Podcast
What is means to have a 'healthy' brand from 2021-04-19T08:32

In today's times, brands are expected to be more than a logo. Consumers expect them to take action- to show their authentic worth. While many things have changed, the core pillars of brand build...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Trends to watch: The value of sustainability from 2021-04-07T18:06:08

The Economist's recent International Sustainability Summit covered environmental issues -and solutions- from brands, consumers, politics, and more. In this episode, host Hannah Lyder and guest Tim ...

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Thinking Ahead: Your Leading-Edge Insights Podcast
A successful product's journey from idea to launch from 2021-03-18T09:52:17

80% of new products fail, yet innovation is critical to a brand's future. How do you mitigate risk and measure its success? In this episode, Fifty Gazelles' Jeremy Andersen and GfK's Neal Heffer...

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Thinking Ahead: Your Leading-Edge Insights Podcast
How data can drive smarter decisions from 2021-03-10T13:13:31

Data on consumer buying habits may be common these days – but too often it sits in silos. Brands and retailers may see only their own small windows of activity; to drive smarter decisions, they ...

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Thinking Ahead: Your Leading-Edge Insights Podcast
How to optimize eCommerce and boost sales from 2021-02-17T14:52:16

The average person's attention span is around 8 seconds. How do you make sure consumers stop scrolling long enough to buy your product? In this episode, Buffalo America's Matthew Penico and GfK ...

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Thinking Ahead: Your Leading-Edge Insights Podcast
What you need to know about B2B influencer marketing from 2021-02-10T12:05

When someone says "influencer marketing," your brain goes straight to consumer products. However, B2B influencer marketing reasons to be even more critical. 19% of all purchases are influenced b...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Using consumer trends for strategic insights from 2021-02-03T15:57:53

Distinguishing deeper trends versus what is "trending" reveals the forces that drive consumer purchase demands and insight. In this reprised episode, the leader of GfK Consumer Life in North Ame...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Trends to watch: Health&wellness from 2021-01-20T12:05

As the new year begins, the global pandemic has put a new spin on the health and wellness craze we always see. In this episode, Trends Consultant, Rachel Bonsignore, bases her insights on years ...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Replay: Rewriting the influencer playbook from 2021-01-11T14:36:37

Despite the times, influencers have a growing market of opportunity- and their number of trusting followers continue to rise. Join us and catch-up on this discussion of Influencers in the pandem...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Booming shopping trends: What to watch from 2020-12-14T09:11:04

From click-and-collect to cross-channel buying, eCommerce shopping has hit new levels while traditional methods have evolved. In this episode, Joe Beier takes us through emerging purchase journe...

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Thinking Ahead: Your Leading-Edge Insights Podcast
The future of work and a digital lifestyle from 2020-12-03T17:13:36

The digital lifestyle has made leaps and bounds this year. In this episode, subject-matter experts Jola Burnett and Stacy Bereck cover the attitudes and behaviors of consumers when it comes to l...

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Thinking Ahead: Your Leading-Edge Insights Podcast
"Driving" consumer expectations in 2021 from 2020-11-20T12:01:30

Air travel has hit record lows due to COVID-19, but did the pandemic bring back the classic road trip? In this episode, Julie Kenar explains how the auto industry has been affected in 2020 – for...

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Thinking Ahead: Your Leading-Edge Insights Podcast
The world according to Biden and Trump supporters from 2020-10-29T10:34

They are calling it one of the most historic and important elections the country has ever had. In this episode, MRI-Simmons’ Kelly Augustine takes us through 5 polarizing election issues between...

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Thinking Ahead: Your Leading-Edge Insights Podcast
A timeline of COVID and its impact on consumers and brands from 2020-10-22T11:08:45

As we head towards the end of the year, COVID remains the biggest buzzword of 2020. In past episodes, we’ve discussed specific topics about the virus, from behavior and lifestyle changes to the ...

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Thinking Ahead: Your Leading-Edge Insights Podcast
The future of the smart home today from 2020-10-16T09:19:58

Here's an obvious statement- technology surrounds our lives. From security systems and lighting to refrigerators and window shades, the futuristic smart home is here today. In this episode, we s...

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Thinking Ahead: Your Leading-Edge Insights Podcast
The future of sustainability: What brands&marketers need to know from 2020-10-01T08:15:37

From a presentation to your headphones. In this episode of Thinking Ahead, we give you an audio version of GfK’s recent webinar, where thought leaders from Hanesbrands, Colgate, and Hyundai came...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Going back to school in the time of COVID-19 from 2020-09-11T11:30:34

In another milestone of the COVID-19 pandemic, schools are in the midst of 'opening' their doors. In this episode, Frank Guagenti takes us through how parents are feeling as their kids start a n...

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Thinking Ahead: Your Leading-Edge Insights Podcast
The changes and challenges of advertising from 2020-09-01T08:40:28

No matter who you are, you can’t escape ads. The challenge is- how can your ad speak louder and become more memorable to your audience than the rest? In this episode, we sit down with Jon Brand,...

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Thinking Ahead: Your Leading-Edge Insights Podcast
How does Gen Z feel about COVID-19 and the future? from 2020-08-18T12:04:51

As the youngest generation in the workforce, Generation Z is facing unprecedented challenges as young professionals. In this episode, we sit down with NextGen Competition winners Sabrina, Emily, an...

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Thinking Ahead: Your Leading-Edge Insights Podcast
The Rise of eSports and its Fans from 2020-08-04T10:09:36

Esports describes the world of competitive, organized video gaming. But who is its audience? And why should brands and marketers pay attention? In this episode, we sit down with Ben Paro, Catego...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Finding purpose in crisis: Brands, COVID-19, and social responsibility from 2020-07-23T17:21:17

COVID-19 and the racial equality movement have raised the stakes when it comes to social responsibility, and brands cannot sit still. In today’s world, issuing predictable press releases followe...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Activism, anxiety, and the new consumer marketplace from 2020-07-15T10:56:36

With devastated economies and the calls for social justice around the world, how to brands move forward? In this episode, we give you an audio version of GfK's recent webinar, "Taking brands to ...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Bringing new precision to programmatic targeting from 2020-07-09T11:05:28

At a time when consumer behavior – and data – is wildly unpredictable, agencies and brands need to bring extra diligence to the process of creating ad audiences. In this podcast episode, GfK’s N...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Life under Crisis: How consumers feel about COVID-19 and protests from 2020-07-02T10:00

Months after lockdowns began, the pandemic landscape continues to evolve. In this episode, we check in with Sarena Gerard, who helps us understand how consumers feel. Tune in for the latest Cons...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Understand the forces shaping the future of shopping from 2020-06-25T20:34:02

We know COVID-19 crisis has transformed shopping – but many of those effects may be short term. To plan for tomorrow’s shopping experience, we need to look closely at the forces that were alread...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Creating Success Through In-Market Testing from 2020-06-04T09:29:45

In the midst of today’s disruptions, FMCG brands, marketers, and retailers need to Think Ahead. In this episode, we sit down with GfK's Susan Stacey and Neal Heffernan who help us understand how...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Rewriting the Influencer Playbook from 2020-05-19T17:06:55

Join us for a smart, up-to-the-minute discussion of Influencers in the pandemic era – their changing roles, the emergence of a new breed of content creators, and the pitfalls of sticking to old ...

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Thinking Ahead: Your Leading-Edge Insights Podcast
The Art of Digital Ad Targeting from 2020-05-13T16:20:55

In this episode, we sit down for a panel discussion with GfK's Natasha Stevens, MRI-Simmons' Josh Pisano, and Dstillery's Chris Boon to talk about digital ad targeting. How are consumer “segment...

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Thinking Ahead: Your Leading-Edge Insights Podcast
How Trends Drive Decisions: Leveraging the Strategic Value of Consumer Trend Insights from 2020-05-05T09:06

While “trending” may have become a buzzword on social media, distinguishing the deeper trends and forces that drive consumer purchase demands rigor and insight. In this podcast, the leader of Gf...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Changes in lifestyles&behaviors following COVID-19 from 2020-04-28T16:06:17

Consumers, brands, and retailers are finding themselves in uncharted territory during the COVID-19 pandemic. In this episode, Luis Molina gives us an overview of GfK's new Consumer Pulse study. ...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Is Sustainability still important in uncertain times? from 2020-04-21T16:10:39

This year, Earth Day is celebrating its 50th anniversary. In this episode, GfK Consumer Life’s Tim Kenyon breaks down how far the sustainability movement has come -- and, more importantly, where...

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Thinking Ahead: Your Leading-Edge Insights Podcast
How American Consumers are Handling the COVID-19 Outbreak from 2020-04-16T14:02:19

COVID-19 is changing current and future consumer behaviors. In this episode, Karen Ramspacher from MRI-Simmons sits down with us to discuss recent results from their new (and free) COVID-19 repo...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Today's Cannabis Consumers: Understanding Their Needs, Concerns, and Purchases from 2020-04-14T14:18:07

As cannabis increasingly enters the mainstream, many are embracing the possibilities -- while others continue to push back. In this episode, we explore the marijuana consumer -- recreational, me...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Understanding CBD Consumers from 2020-04-07T10:27:41

CBD – which offers stress and pain relief without a THC “high” – is upending dozens of product categories, from cosmetics to pet food. Experts from MRI-Simmons and GfK Consumer Life define CBD’s...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Coronavirus: Tracking its impact on brands&consumers from 2020-03-25T09:58:38

The world is a different place than it was one month ago, even two weeks ago. COVID-19, or Coronavirus, has consumers staying home and is taking a toll on the economy. In this episode, we sit do...

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Thinking Ahead: Your Leading-Edge Insights Podcast
The "dark" side of the marketing from 2020-03-17T08:30

It's unknown and untrackable... or is it? 90% of ads are targeted to only select consumers and impossible to measure, until now. In this episode, we sit down with Natasha Stevens, EVP at GfK as ...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Future of Retail: The Impact of Technology from 2020-03-03T08:30

The mixture of skyrocketing shopper expectations and exploding technologies are fueling a new era of innovation and transformation for shopping. From smartphones to personal shopping robots, how...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Why are we still talking about Millennials? from 2020-02-18T08:00

You‘ve heard it before and you’ll hear it again. After so much debate and discussion about what Millennials want, they remain a hot topic with marketers -- but why? In this episode, we look into...

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Thinking Ahead: Your Leading-Edge Insights Podcast
Coming Soon from 2020-01-29T11:15

Get ready for a future-focused point-of-view that will teach you everything you need to know from consumer mindsets to the innovative technology coming next. Stop guessing what’s next and start ...

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