Are You Using Digital to Create Customers or Create Fans? (Thinks Out Loud Episode 326) - a podcast by Thinks Out Loud: E-commerce and Digital Strategy

from 2021-04-27T23:06:33

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Does digital create fans or only customers: Fans using mobile phones to light up stadium

A protestor outraged by the introduction of the European Super League held a sign that said,"Fans, Not Customers."The nascent soccer competition felt its customers’ — excuse me, fans’ — wrath and shut down, all within four days of announcing its existence. Four. Days. That’s extraordinary. And it’s a testament to how fans feel…

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