Episode 2249: FROM PENQUINS TO PARADISE: MY LIFE AS AN ADVERTISING MAN by Paddy Hayes - a podcast by Ric Bratton

FROM PENGUINS TO PARADISE: MY LIFE AS AN ADVERTISING MAN by Paddy HayesThe book follows the development of my career in ad. agencies from graduate trainee in London to International Senior Vice President, including periods posted overseas in Singapore, Bangkok and Hong Kong. Is this the funniest book about the ad industry to hit the bookshops this year - whilst being the most informative about what goes on inside agencies in London and around the world?It charts the career of a young agency executive. His insightful and often hilarious experiences range from the pitfalls of trying to make penguins perform for a TV commercial in London, to the trials of opening some of the first Western agencies in Moscow and China. The reader will laugh and learn in equal measure.Author's Bio: Paddy was born in England in 1947. After schooling in Kent, he gained a BA (Honours) degree in Business Studies from a college in London, before joining Garland Compton as a Graduate Trainee. He then worked for periods inBBD&O, Kenyon and Eckhardt and Masius Wynne Williams as he rose through the ranks to Group Account Director. He was then head-hunted to join Leo Burnett in Singapore as Deputy Managing Director, and thereafter he was appointedManaging Director Bangkok for Kenyon and Eckhardt. In 1984 he rejoined Masius in London where he became responsible for the worldwide development of one of the agency's largest accounts which included the opening of offices "behind the Iron Curtain" in Moscow and other East European countries. Finally, he was posted to Hong Kong as Regional Account Director Asia Pacific and General Manager (China). Paddy retired in 1995.https://www.amazon.com/Penguins-Paradise-Paddy-Hayes-ebook/dp/B096ZZ7NDH/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1623774932&sr=1-1https://www.paddyhayesauthor.com/http://www.bluefunkbroadcasting.com/root/twia/pathayesgwm.mp3  

Further episodes of This Week in America with Ric Bratton

Further podcasts by Ric Bratton

Website of Ric Bratton