The art and science of brainstorming and why so many get it so wrong - a podcast by ABC Radio

When your boss mentions "brainstorming" what do you picture - rapid, creative, ideas generation or death by Post-it Note?

Pick up your permanent markers and unroll that butcher’s paper because we’re diving into the art and science of brainstorming - what works, what doesn’t and why some people are doing it all wrong.



GUESTS

Professor Gerard Puccio, organisational psychologist from Buffalo State

Art Markman, Professor of Psychology and Marketing at the University of Texas, Austin.



CASE STUDIES

Sarah Crowley, transport and precinct planning specialist

James Atkins, director and strategic planning facilitator

Further episodes of This Working Life

Further podcasts by ABC Radio

Website of ABC Radio