I Analyzed Super Bowl Ads For Two Decades. Here’s What They Get Wrong. - a podcast by time.com

I’ve watched more Super Bowl commercials—for a living—than just about anyone.

But I’m not an ad executive. I’m not a commercial director. And I’m not a film editor.

For almost two decades, I was the lead writer who, along with my editor, oversaw pulling together much of USA TODAY’S iconic Ad Meter. Now in its 34th year, Ad Meter is still widely regarded as the unofficial authority on the Big Game’s top commercials.

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