Customer Satisfaction Ch.13: Comparisons with Competitors - a podcast by TLF Research

Benchmarking satisfaction is often an expensive red herring. It can distract the organisation from focusing on what really matters to customers, and obscure the truth that being the best of a bad bunch means that you’re vulnerable to disruption and missing out on the benefits of having really satisfied customers. Greg and Stephen talk about… Continue reading Customer Satisfaction Ch.13: Comparisons with Competitors

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