Janosch Lenzi aka The King of Links - a podcast by Stapho Thienpont

We have Janosch, the founder of Joturl.

Joturl is an exceedingly clever, all-in-one suite for your marketing links.

It's what we use to track link open rates, figure out the destinations, track conversion, remarket people, deep link and so much more.

It's really a crazy effective tool that we use every day, so I'm stocked AF to get a chance to talk to the founder. (that you're gonna be there to watch is just a lucky by-product for me tbh).

But this Picnic won't just be about this epic tool, it's gonna be about the legend behind it.

To help me prepare for this introduction, he sent me almost 30 minutes of audio telling his story. And I actually enjoyed listening to it.

Before he was a SaaS founder and CEO Janosch was a theoretical Physicist, a custom software developer and a consultant.

When growing his company, they went through a lot of hardships:

- The competition is fierce

- They had to fire team members cause they didn't have the right mindset

- He had to deal with my endless questions about using links more effectively

So needless to say, he's an extremely experienced and hardworking entrepreneur.

What I'm interested in learning from this call is the following:

- How do people engage with links online and how can we leverage this for our own business?

- What features does Joturl have that can help us built our businesses?

- What did he learn from running a saas company that has a well-established competition

- What mindset does he look for in his team members?

- How can we use data in a more effective way?

- How did he find a baller like Stefano Pisoni to be his CMO and what's their main strategy for their own marketing?

- Does he think his karate can defeat my jiu-jitsu?

Further episodes of The Marketing Picnic

Further podcasts by Stapho Thienpont

Website of Stapho Thienpont