Adolfo Fernández (Google) on international expansion for startups - a podcast by TNW Conference

With the rise of competition around the globe, it is becoming increasingly more difficult for startups to differentiate from competitors. As tempting as it is to dive into a potentially exciting new market, it’s important to research its local demographic, language, and culture beforehand. A sure way of keeping ahead of competition is by offering localized user experiences – tailored to each market a company serves. Learn how personalization leads to better customer relationships, an increase in customer acquisitions, and the potential for exponential growth across international markets.

Full video: https://youtu.be/tIH-Fy3Vm80
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