Episode 291 – Diversity Inclusion: How To Make Your Social Media Content Accessible –– With Alexa Heinrich - a podcast by Matt Halloran and Kirk Lowe, TAM Hosts

Creating accessible content is the right thing to do. Because you care about your audience and their experience with your brand.



In this episode, Matt Halloran talks to Alexa Heinrich, a digital accessibility expert. Alexa unpacks simple fixes you can implement right away to make your social media more accessible. She also discusses inaccessible practices (that people go out of their way to do) that everyone needs to kick to the curb.



You will learn:



The crucial first step to making your content more accessible

What alt text is all about –– and why you should add it to every image and video

Reasons to stop using ASCII Art and special Unicode characters in your social media posts

How accessibility can help you from a market-reach standpoint

Examples of companies that execute accessibility unbelievably well

And more



Press play to learn how to make your social media content accessible!



Resources: ProudMouth | Matt Halloran on LinkedIn | Influence Accelerator Academy |  Alexa Heinrich | Alexa Heinrich on LinkedIn | Social Media Accessibility Checklist | World Wide Web Consortium (W3C) | The Wheel of Time on Twitter 

Further episodes of Top Advisor Marketing Podcast

Further podcasts by Matt Halloran and Kirk Lowe, TAM Hosts

Website of Matt Halloran and Kirk Lowe, TAM Hosts