Transform your small business to a smart tourism business - a podcast by Despina Karatzias

from 2020-10-19T20:00

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How to successfully transform your small business to a smart tourism business with Liz Ward, CEO Tourism Tribe and Navii Digital

Key learnings:

To become the digital expert for small businesses in the tourism industry
Businesses can take action today:
- Look at your core assets (cyber security and backups)
- Website as your #1 marketing asset, optimise it!
- Develop customer personas for your ideal target market
- Go through your feedback and comments left by customers online
Marketing using lead magnets and email marketing automation
The feeling of, “We will not fail!” was the ah-ha moment with 100% clarity
Put aside the thoughts that do not serve you
Imposter syndrome is something that
Lose the JUST!
Group Think: If there’s more than one person with a strong view on the direction to take, others will follow. Deal with it with the whole group.
Advice: Know your niche, what is your USP?

Relevant links:

#TourismHub #BeExcellent

Join us every Saturday afternoon at 2pm live and be part of the conversation.

Show hosted by Despina Karatzias.

This program is brought to you by Tourism Hub in association with The Institute Of Excellence. #BeExcellent

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Further episodes of Tourism Hub Podcast

Further podcasts by Despina Karatzias