Pod#111 - Azka Shahid - Pakistani Fashion, Nostalgia, Instagram and Consumerism! - a podcast by The Padded Room

In an attempt to continue our self-education, we wanted to dive into the world of Pakistani fashion as it stands today. Enter Azka Shahid. Stylist for Zara Shah Jehan and general smart person, she's on the show this week talking about how she got into the field, how things work in the industry from her perspective, the impact of social media, sustainability and more! Great chat!

Things discussed in this episode:

1. 00:00 Intro
2. 02:11 What is an “editorial stylist”
3. 06:37 How do people become professional stylists in Pakistan?
4. 09:03 ZaraShahJehan’s recent work & nostalgia in fashion trends
5. 12:53 How they do research for period-specific inspiration with ZSJ
6. 17:12 Shoot conceptualization and do customers “get it”
7. 22:17 When did Instagram become a focus for campaigns
8. 24:02 “Jehan” & sustainability in fashion in Pakistan
9. 29:34 Do they care about influencer trends?
10. 33:47 The death of print, artistic expression, democratization’s pitfalls
11. 39:42 What is the line between inspiration & reproduction?
12. 43:02 Can you be a stylist and not obsess 24/7?
13. 46:53 Azka’s plans for the future
14. 49:34 About online criticism
15. 51:15 The state of music vs movies vs fashion in Pakistan
16. 58:14 Outro

LINKS:
Azka's Instagram: https://www.instagram.com/azkashahid/

Support the podcast by becoming a monthly patron on Patreon (https://www.patreon.com/tprpod) or send a one-off token on Ko-fi (https://ko-fi.com/tprpod)!

Find all our previous episodes on SoundCloud, Spotify & Apple Podcasts and follow us all on Twitter! Links to everything below!

SoundCloud: https://soundcloud.com/tprpod
Spotify: https://open.spotify.com/show/6PvTahp...
Apple Podcasts: https://podcasts.apple.com/us/podcast...
Instagram: https://www.instagram.com/tprpod/
Twitter: https://twitter.com/TPRPod

Ali: https://twitter.com/themaholupper
Rizwan: https://twitter.com/RizwanTakkhar
Sarkhail: https://twitter.com/Sarkhail7Khan

Further episodes of TPR Pod

Further podcasts by The Padded Room

Website of The Padded Room