Episode 13: Not Biting Off More Than You Can Chew (Feat. Tara Barkett Quehl) - a podcast by JP Owens

Right now, banks and financial institutions are working overtime to accomplish two things: justifying marketing ROI at the highest level, and forging stronger sales and marketing relationships. This week’s guest has experience doing both. Financial Services Product Marketing Director for Demandbase and avid traveler Tara Barkett Quehl calls in after reporting for jury duty to talk about the past and future of marketing automation and personalization both in fintech and the sales world at large.

Tara Barkett Quehl is the Financial Services Product Marketing Director at Demandbase, responsible for standing up the Financial Services vertical's marketing strategy, messaging, and content, including blogs, podcasts, and sales collateral. She participates in the sales cycle by lending Financial Services expertise and strategy in Financial Services-specific sales opportunities and helps advance customer success through workshopping. She is also the co-host of Demandbase's Sunny Side Up podcast.

Elliott Spence is a Solution Architect at Silverline with eight years of experience designing and implementing Salesforce Solutions. Prior to Silverline, Elliott was a Senior Digital Product manager with First Financial Bank, where he grew the Salesforce practice to over 1,600 users and led the Salesforce implementations to Marketing, Customer Service, Retail Bank, and Mortgage.

JP Owens is the Managing Director of Banking and Lending at Silverline. JP partners with banks and credit unions to help them identify new ways to leverage technology solutions that drive transformation, growth, and measurable ROI. JP formerly served as the Director of Digital Product Experience at First Financial Bank, where he led multiple functional teams within the Digital organization and was responsible for vision, delivery, and execution across Digital channels.

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