You Don't Need Attention, You Need HYPE with guest Michael F. Schein - a podcast by Colleen Blum

Cult Leaders, Mischief Maker and Boundary Breakers– what do they all have in common whether we like to admit it or not? They understand what attracts likeminded individuals and tap into those strengths to get HYPE from humans.

Michael F. Schein has been studying individuals for years gathering some interesting facts. As he says, "never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world."

Now what if we could tap into the hype and use the strategies for good in the world and impactful business success? Well he has done just that, Mike is going to share with us his journey, which lead him to the creation of his new book "The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers".

Buckle up for a truly interesting conversation. 

You can grab his book on Amazon

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