Podcasts by Turning Point Strategies

Commanding a Price Premium from 2006-10-25T01:40:56

Focus builds a perception of expertise in the minds of the prospect. Those who are perceived as experts command a premium price.

Innovating by examining other industries from 2006-10-18T01:48:15

Learn why you can't rely on customers to come up with your company's best innovations.

Putting People First from 2006-10-10T15:10:43

Jim Sinegal, CEO of the nation's 4th largest retailer, defies conventional wisdom by putting his people first - before Wall Street. "Wall Street is in the business of making money between now and n...

Inspiring Your People from 2006-10-04T14:51:01

Inspire the believers and motivate the non-believers. There is no room for "well wishers to the cause" in your organization. Active participation in keeping the promise to your customers is essenti...

True Differentiation from 2006-09-27T15:11:22

Price, quality and service are not differentiators. Thanks to rising customer expectations, they're merely a prerequisite to play in the game today.

Transform With a Common Cause from 2006-09-19T14:49:25

Discover how to get maximum buy-in with minimum resistance when undergoing a business transformation.

Becoming an extraordinary organization from 2006-05-12T19:31:15

Learn the three things your company can do to become an extraordinary organization.

Some examples of fixing a broken brand. from 2006-04-21T19:57:01

Learn about some examples of fixing a broken brand in this interview on the Dunn Deal Radio Show.

The Universal Law of Focus and the benefits of focusing your company's strategy. from 2006-04-17T17:16:41

In this interview on SkyRadio interview that was heard by millions of travellers on American Airlines and United flights, you'll learn about the Universal Law of Focus and the benefits of focusing ...

Why and how to develop an ideal customer profile. from 2006-04-07T18:00:49

Learn why and how to develop an ideal customer profile.

Is your product or service borne of a true need in the marketplace? from 2006-03-31T15:34:54

Was your product or service created to solve an existing problem which had no other solution, or did you create your product because you could?

Training: A vital facet of a brand rejuvenation process. from 2006-03-24T18:13:29

Learn why training is a vital, yet often-overlooked facet of a brand rejuvenation process.

Review: After re-launching, review metrics and reward brand ambassadors within your company. from 2006-03-17T20:47:16

Once your brand is relaunched, review the metrics and reward brand ambassadors within your company.

Relaunch: Relaunching your business to prospects, customers and the media. from 2006-03-10T15:49:37

Discover the necessary components of relaunching your business to prospects, customers and the media.

Rejuvenate: Getting employees excited about a corporate brand re-launch. from 2006-03-03T14:49:41

How to get all levels of employees excited about a corporate brand re-launch.

Retool: Learn How To Live the Brand from 2006-02-24T19:53:20

Learn how to "live the brand" inside your organization by updating processes and procedures.

Is Quality a Sustainable Differentiator? from 2006-02-17T18:16:32

Find out why quality is not a sustainable differentiator in today's business world.

What is the'Main Thing'? - Part 2 from 2006-02-10T15:09:25

Find out why it's important to clue everyone in regarding the core reason the business was started.

What is the'Main Thing'? - Part 1 from 2006-02-06T14:30:58

See how successful organizations use the Main Thing every day from the CEO to the janitor.

Shorten Your Sales Cycle from 2006-01-27T17:23:19

This segment explains how a clear and focused message can have an immediate impact on quickening your sales cycle.

6 Steps to Corporate Rejuvenation from 2006-01-20T18:19:03

Your Brand's 3 Moments of Truth from 2006-01-20T18:00:39