Mastering Twitter Cards with Christina Kehoe - a podcast by Madalyn Sklar

In this episode I chat with Christina Kehoe of Infusionsoft. If you’re not already familiar with Infusionsoft, they provides sales and marketing software for businesses. Christina works with small business owners to build and execute marketing strategies. She has also worked closely with the Twitter Small Business team and shares valuable insights that will help you right now.

In this episode Christina takes a deep dive talking about Twitter cards. Did you know Twitter cards have 313% more engagement and 52% more retweets than those without them? It’s a great reason to use Twitter Cards!

In this episode, here’s what Christina covers:

• Twitter cards are a great tool!
• Web site cards: drives traffic to your website
• Lead cards: click on call-to-action button that sources contact info. Integrates with lots of CRMs to pull leads. Example: sign up for newsletter
• Twitter cards appear as a regular tweet.
• You can pin Twitter cards like a tweet to the top of your profile.
• On mobile you get a lot of attention.
• Your Call-To-Action: Try Twitter cards. Access it by going into the Twitter Ads section. Then create your first lead generation card.

Links mentioned in this episode:

 

• Christina can be found at @ChristinaAKehoe on Twitter.
• Twitter Small Biz Team – business.twitter.com/resources/tweetsmarter
• Favorite Apps/Tools: Nuzzel, Canva

How To Reach Christina:
You can reach Christina on Twitter @ChristinaAKehoe.

Your Call To Action:
Try Twitter Cards. Access it by going into the Twitter Ads section. Then create your first lead generation card. Tweet me @MadalynSklar and let me know how this goes for you.

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Show Notes at www.madalynsklar.com/twittersmarter11

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