Podcasts by Under the Influence with Terry OReilly

Ask Terry (From AOP 2011) from 2023-11-25T16:26:49

This week, we turn the show over to listeners. It’s our annual “As Terry” show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount o...

Terry's Book Club (From AOP 2011) from 2023-11-04T16:14:54

This week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons they contain that have served him well for h...

We May Not Be Big, But We're Small - World's Smallest Record Store from 2023-10-21T16:00:14

As you might know by now, the team behind Under The Influence has more podcasts executive produced by Terry. More on the Apostrophe Podcast Network can be found Listen

Three Foot Marketing (From AOP 2011) from 2023-10-07T16:34:12

This week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet – meaning ...

Dynamic Duos: The Famous Partnerships in Advertising (From AOP 2011) from 2023-09-23T16:28:12

This week we look at “Dynamic Duos”  - those rare ad agency/client relationships that resulted in some of the most famous advertising of all time. We’ll examine the relationship between N...

Speed Bumps: The Magical Ingredient in Marketing (From AOP 2011) from 2023-09-09T15:32:22

This week we look at how smart marketers use Speed Bumps to generate greater sales. While modern marketing loves a friction-free fast transaction, smart marketers know that a perfectly-placed sp...

Rejecting Mad Men from 2023-09-02T19:12:47

In case you missed it, the team behind Under the Influence has more podcasts. Five, to be exact. Executive produced by Terry O', meet the Listen

The Sound of Persuasion (From AOP 2011) from 2023-08-21T13:14:04

This week, Under The Influence listens to the sounds of persuasion. Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on ra...

Genericide: When A Brand Name Becomes Generic (From AOP 2011) from 2023-08-05T13:53:42

This week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their n...

The Happy Homemaker: How Advertising Invented The Housewife - Part 2 (AOP 2011) from 2023-07-22T15:00:13

This week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All t...

The Happy Homemaker: How Advertising Invented The Housewife - Part 1 (AOP 2011) from 2023-07-08T16:20:54

This week, we look at how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All ...

Hiding in Plain Sight: The Surprising Influence of Marketing from 2023-06-17T15:40:16

 So many things in our world are influenced by marketing.

This week, we look at various aspects of our lives influenced by marketing. – but you wouldn’t know it.

&n...

Bookmarks 2023 from 2023-06-10T16:00:07

This week it’s our annual Bookmarks episode.

I read a lot of books to research Under The Influence. 

But every season, there isn’t enough room to include all the great s...

The Allure of the Bad-Ass: Advertising Antiheroes from 2023-06-03T16:17:57

 20th century movies and TV shows were dominated by the traditional “hero.”

With high morals and an ethical code of honour.

The 21st century ...

Nooner Nookie: The Allure of Marketing Freebies from 2023-05-27T15:46:25

For over 100 years, “free” has been one of the most powerful words in the marketing world.

And believe it or not, companies love freebies as much as their customers do.

Becau...

The Phrase That Pays: Marketing Contests from 2023-05-20T15:40:46

Marketing contests can be tricky business.

On one hand, contests can be designed to help companies achieve certain business goals.

On the other hand, companies can lose contr...

Canadaland Goes Under The Influence from 2023-05-13T14:27:06

Jesse Brown, founder of Canadaland Podcast Network, and Terry O'Reilly have a fun conversation about the business of podcasting, the line between journalism and advertising and how Terry had to get...

Billboards Are Always in Bloom from 2023-05-06T15:45:45

Billboards are one of the biggest creative challenges in the marketing world.

They need to be seven words or less.

They need to contain an idea.

 ...

Brand Envy (2023) from 2023-04-29T15:40

This week, we take a look at four brands that have found a way to survive for decades.

One company has been entertaining crowds with wax for 200 years.

One restaurant has bee...

Hitting the Road with Marketing Mobiles from 2023-04-22T15:40

You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs.

This week on Under The Influence, we look at the wild and wacky world o...

Johnny Wants the Jet: The Loopy World of Loopholes from 2023-04-15T15:41:52

There are some very interesting loopholes in the world of marketing.

Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advant...

Hard Days & Golden Knights: The World of Brand Twins from 2023-04-08T15:40

Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up with the same names.

And they either get along – or they sue e...

Long Overdue: The Creative Boom of Library Marketing (Encore) from 2023-04-01T15:45:35

This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop s...

Touch The Pickle: Marketing Gender Equality from 2023-03-25T15:50:16

“What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins.

 But that’s incorrect. Martina Navratilova has 9.

 This we...

You Can Check In, But You Can Never Check Out: Branded Hotel Rooms from 2023-03-18T15:56:17

This week, we talk about hotel marketing. 

Specifically, how some hotels attract guests by advertising specific rooms.

Some of those rooms are decorated li...

Dish Night at the Movies: Marketing Motion Pictures from 2023-03-11T16:56

This week, we’re talking about the creative ways Hollywood markets films.

We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile.

The Commercial From The Black Lagoon: Horror in Advertising from 2023-03-04T16:56:04

This week we look at horror in advertising.

We’ll talk about why the Red Cross produced a horror commercial for blood donations. How Nike had a horror commercial yanked off the air. An...

When You've Got It, Flaunt It: The George Lois Story from 2023-02-26T16:46:04

In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire m...

Only In Advertising: Stories From The Front Lines (Encore) from 2023-02-18T16:56:44

This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways. Sometimes film shoots...

Gold, Silver & Spinach: TV Shows As Marketing from 2023-02-11T16:55:30

With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial breaks and into the storylines of television sho...

Fish Where The Fish Are: Surprising Help Wanted Ads from 2023-02-04T16:56:51

This week, we take a look at the most creative “help wanted” ads in the world. We’ll talk about how IKEA recruited new workers without needing to buy an ad. How VW found new mechanics by posting ad...

One Sentence Sermons: The Wit of Church Signs from 2023-01-28T16:56:09

This week, we take a look at church signs. With congregations declining, churches are using their signs as marketing tools to attract new members. And they’re using humour to do it. Listen

Tools for the Family Jewels: Gender Bending Brands from 2023-01-21T16:56:07

This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distill...

The Willy Wonka Secret: Candy Bar Advertising from 2023-01-14T16:56:05

This week, we look at candy bar advertising. Millions are spent marketing candy bars every year. We’ll talk about how the movie Willy Wonka and the Chocolate Factory was owned by a candy company. A...

Backstage at the Vinyl Cafe comes to Apostrophe from 2023-01-11T12:39:37

We are very excited to welcome Backstage at the Vinyl Cafe to the Apostrophe Podcast Network.

Each episode will feature two Dave and Morley stories as told by Stuart McLean.  Listen

London Bridge Is Down: How The Queen’s Death Affects Marketing from 2023-01-07T16:56

To kick off our 2023 season, we look at how the Queen’s death affects the marketing world. Over 600 companies had been granted a Royal Warrant by Queen Elizabeth,

giving them prestige and ...

London Bridge Is Down: How The Queen’s Death Affects Marketing from 2023-01-07T16:56

To kick off our 2023 season, we look at how the Queen’s death affects the marketing world. Over 600 companies had been granted a Royal Warrant by Queen Elizabeth,

giving them prestige and ...

S11E15 - Surprising Origin Stories from 2022-04-16T15:59:26

This week on Under The Influence, we tell the surprising origin stories of some famous products and brands. Because sometimes, backstories have backstories.

We’ll tell a surprising ta...

S11E14 - From Batawa To Port Sunlight: The Story of Company Towns from 2022-04-09T15:57:39

This week, we look at cities and towns that are actually named after companies. We’ll talk about one town named after a shoe company, one named for a chocolate bar and another town that’s e...

S11E13 - My Best Mistake "Bonus" Pod to celebrate Canada Reads on CBC from 2022-04-04T00:42:03

To celebrate Canada Reads on CBC this week, here is the first chapter of Terry's latest book, "My Best Mistake". Enjoy!

See from 2022-03-19T15:57:49

This week, it’s Part Two of our “Don’t Do It Advertising” episode. Last week we looked at ads that asked you NOT to do something. This week, it’s ads that ask you NOT to do something, but really wa...

S11E10 - Don't Do It Advertising from 2022-03-12T16:58:04

This week, we look at a category of advertising that doesn’t try to sell you something. As a matter of fact, tries to get you to STOP doing something.

Like littering. And smoking. And drin...

S11E09 - Tornados & Lawsuits: Why Companies Wrestle with Name Changes from 2022-03-05T16:57:23

This week, we look at the reasons why successful companies suddenly change their names. Sometimes those name changes are for legal reasons, sometimes it’s because the old name has too much negative...

S11E08 - Medicine & Miracles: The Power of Hospital Marketing from 2022-02-26T16:58:54

This week, we look at powerful hospital marketing. Hospitals need marketing to generate much-needed donations. We’ll look at how one hospital uses celebrities, how another uses riveting patient sto...

S11E06 - Inside The Super Bowl from 2022-02-12T16:58:08

In this episode, we dive into the Super Bowl. The broadcast not only attracts the biggest viewing audience of the year, it is one of the biggest marketing machines. It affects beer companies and...

S11E05 - How Jerry Goodis Made an Advertisement a Beautiful Thing from 2022-02-05T16:58:09

This week, we tell the story of one of the most colourful characters in the history of Canadian advertising - Jerry Goodis. He founded a legendary advertising agency and created some of Canada’s lo...

S11E04 - Selling Love: The Business of Online Dating from 2022-01-29T16:58:27

This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service in history, we’ll explore one app that is more about lust than love and we’ll talk about how hear...

S11E04 - Selling Love: The Business of Online Dating from 2022-01-29T16:58:27

This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service in history, we’ll explore one app that is more about lust than love and we’ll talk about how hear...

S11E03 - Long Overdue: The Creative Boom of Library Marketing from 2022-01-22T17:01:59

This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop s...

S11E02 - Perry Mason Moments: The Most Unexpected Ads of 2021 from 2022-01-15T17:01:38

In this episode, we talk about the most unexpected ads of 2021. Quite a few commercials made eyebrows rise last year. From a fast-food restaurant that created outrage on Inter...

S11E01 - Number Fever: Surprising Stories of Bottle Cap Marketing from 2022-01-08T17:01

We’re back with our new season and the first episode is all about Bottle Cap Marketing. A bottle cap is a tiny thing but offers big opportunities. We’ll talk about how Coke figured out a way to ...

We’re back January 8th from 2021-12-29T05:10

We’ve got a fun 2022 season planned for you. Here’s a sneak peek at what’s in store…

See Listen

S10E24 - Can’t Get Enough of That Wonderful Duff: Fake Hollywood Brands from 2021-06-17T04:10

This week, we talk about fake Hollywood brands. Whenever directors need a prop and there is no paid product placement, they have to use fake products. From Morley Cigarettes to Heisler beer to that...

S10E23 - Tombstone Tourists: The Growth of Cemetery Tourism from 2021-06-10T04:10

This week, we explore cemetery tourism. Before the pandemic stopped travel in its tracks, graveyards were becoming tourist hotspots. Millions of people are choosing vacation spots based on the fina...

S10E22 - The Show Must Go On: Broadway Marketing from 2021-06-03T04:10

This week, we head to Broadway. Every Broadway show is mounted with incredible risk and very few shows earn back their investments. But there are huge hits and the marketing behind these shows i...

S10E21 - Too Many Turk Brodas: Trading Card Marketing from 2021-05-27T04:10

This week, we trace the history of trading cards. For over 150 years, companies have used trading cards to entice customers to buy their products. From cigarette cards to bubble gum cards for Batma...

S10E20 - Bookmarks 2021 from 2021-05-20T04:10

This week, it’s our annual Bookmarks episode - where we tell you the fascinating stories that didn’t fit into our regular episodes. Including a little-known backstory on the 1972 Canada/Russia hock...

S10E18 - There’s Something About Mary: Mad Woman Mary Wells from 2021-05-06T04:10

This week, we profile the remarkable career of, arguably, the most successful women in advertising - Mary Wells. She was a woman of firsts - the first woman to found and run a major advertising age...

S10E17 - Son of Crocodile Dundee: Nostalgia Advertising from 2021-04-29T00:09

This week, we explore the use of nostalgia in advertising. For decades, advertisers have tapped collective memories in commercials, hoping those warm feelings wash over their products. From resurre...

S10E16 - I Can’t Believe I Ate The Whole Thing: Surviving The Ad Biz from 2021-04-22T00:10

This week, we tell crazy stories from the world of advertising. High pressure, big money and impossible deadlines makes for some hilarious situations. Including a TV shoot where a hot air balloon t...

S10E15 - Who Will Buy My Memories: Fan Club Marketing from 2021-04-15T00:10

This week, we dive into the world of Fan Clubs. They are huge marketing tools for celebrities. We’ll track some of the earliest fan clubs, then compare them to the fan clubs in the digital era. We’...

S10E14 - One Toke Over The Line: 50-Year Marketing Milestones from 2021-04-08T00:10

This week, we talk about companies and products that turn 50 years old this year. Back in 1971, some of the best-selling products were created that are still best-sellers today. There were also a n...

S10E13 - Red Carpet Marketing: The Business of Award Shows from 2021-04-01T00:10

This week, we look at televised award shows and how they are very effective marketing for movies, Broadway plays and recording artists. We’ll explore whether Oscar nominations sell more tickets ...

S10E12 - Air Quotes: Creative Radio 2021 from 2021-03-25T00:10

This week, we listen to the most creative radio advertising from around the world. It’s the toughest medium to write for - but it’s also the most creatively freeing. We’ll hear commercials for a...

S10E11 - Brands Are People, Too: Products Named After Inventors (Encore) from 2021-03-18T00:10

This week, we explore famous products named after their inventors. Some products are so cemented in our minds we forget those names once belonged to people. Shrapne...

S10E10 - Brand Envy 2021 from 2021-03-11T00:10

This week, it’s our annual Brand Envy episode. This season, we look at four unique companies. One completely changed a sport forever. One became the best-selling toy of all time. Another ha...

S10E09 - The Future Is Furry: Animals In Advertising from 2021-03-04T00:10

This week, we look at famous animals in advertising. The ad industry has a long history of using animals in commercials. From Spuds MacKenzie the original party animal to the majestic Budweiser ...

S10E08 - Celestial Advertising: The Art of Skywriting from 2021-02-25T00:10

This week, we look at one of the oldest advertising mediums - skywriting. From its beginning back in the early 1920s, skywriting was once the most sensational advertising medium in the country. ...

S10E07 - It’s Finger Lickin’ Bad: Marketing in the Time of Covid from 2021-02-18T00:10

This week, we explore how the pandemic is affecting the world of marketing. Some products are tanking while others are setting sales records. We’ll tell the story of how one airline h...

S10E05 - It’s a bird, it’s a plane, it’s Superheroes in Advertising! from 2021-02-04T00:10

This week, we explore superheroes in advertising. Superman was the archetype of the modern superhero and he was the archetype for how superheroes were used in ads. From Supe promoting Kellogg’s ...

We're Back January 2nd from 2021-01-31T22:10:42.023393

We’ve got a fun 2020 season planned for you. Here’s a sneak peek at what's in store...

S5E18 (Archive) - Grab Your Wallet: When Brands Go Political from 2021-01-31T22:10:42.023393

From the Digital Box Set: This week, we explore how brands are becoming political for the first time in history. We’ll look at what happens when major retailers decide to “Dump Trump,” the controve...

S8E13 - Promise Less, Profit More (An Encore Presentation) from 2021-01-31T22:10:42.023393

From the Digital Box Set: This week, it's an encore broadcast of Promise Less, Profit More. Most products offer customers as many features and benefits as possible in order to lure shoppers toward ...

S10E04 - Escape Or Die Frying: The Art Of The Movie Poster from 2021-01-28T00:10

This week, we look at the most famous movie posters of all time. The movie poster is the beginning of the story - often the first piece of marketing created for a new film. ...

S10E03 - You're Soaking In It: Female Brand Icons from 2021-01-21T00:10

This week, we learn about famous female brand icons. In a marketing world full of Mr. Cleans, Ronald McDonalds and Mr. Whipples, there are female brand characters that were ju...

S10E02 - Switch-Pitchers: When Spokespeople Change Brands from 2021-01-14T00:10

This week, we explore what happens when an established spokesperson switches brands. We’ll tell the story of how the Verizon “Can you hear me now?” guy ended up pitching Sprint, how “The Most In...

S10E01 - The Times They Are A-Changin': Brands Crushed By Zeitgeist from 2021-01-07T00:10

This week, we explore how this new era of racial reckoning is affecting the world of marketing. Several of the leading brands have their roots in racial stereotypes, like Aunt Jemima -...

We're back January 7th from 2021-01-06T05:10

We’ve got a fun 2021 season planned for you. Here’s a sneak peek at what's in store...

See Listen

S9E21 - Fix It Again, Tony: Brand Nicknames from 2020-05-21T00:10

Some people call Under The Influence UTI for short. It’s not a good nickname. But some brand nicknames are positive and extremely valuable - like Coke and Chevy - and some nicknames l...

S9E20 - Setting The Table: Best Opening Stories from 2020-05-14T00:09

Every episode of Under The Influence begins with an opening story. And after more than 300 episodes, we’ve told over 300 opening stories. This week, we look back at the ones that generated the most...

S9E19 - Flip, Flop or Fly: The World of Test Markets from 2020-05-07T00:09

80 to 90% of new product launches fail. So to lower the risk, companies do trial runs. This week, we explore Test Markets - where companies launch new products in small ...

S9E18 - Talk Ain’t Cheap: How Conversations Impact Business from 2020-04-30T00:10

This week, we explore how business can be won or lost with spontaneous off-hand remarks. Not all advertising business is conducted in a boardroom or in commercials. Sometimes somebody...

S9E16 - Brand Envy 2020 from 2020-04-16T00:10

This week, it’s our annual Brand Envy episode, where I tell the stories behind some of the brands I admire. We’ll talk about a romance novel company that was started by a fur trader, an empire...

S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests from 2020-04-09T00:10

This week, we explore the world of torture tests. Torture test commercials are one of the advertising industry’s most powerful techniques - because when a product can survive...

S9E14 - Thumbs Up or Thumbs Down: The New World of Online Reviews from 2020-04-02T00:09

This week, we explore the world of online reviews. These days, you can leave a review for anything - from a cup of coffee to your dentist. 90% of us read online reviews before buying a product -...

S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing from 2020-03-26T00:10

This week, we explore the quiet world of ASMR marketing. ASMR stands for Autonomous Sensory Meridian Response. It’s a new form of marketing that creates a calming f...

S9E11 - For Better or For Worse: Wedding Marketing from 2020-03-12T00:09

Dum dum da dum. This week, we explore the lucrative world of Wedding Marketing. Weddings are big, big business. As a result, the wedding industry is a big marketing...

S9E10 - Come Fly With Me: Airports Are Now Brands from 2020-03-05T00:10

This week, we explore how airports are now becoming brands. You may not know it, but airports compete against each other for business. That intense rivalry has led to the complete tran...

S9E09 - Search Parties: The Relentless Hunt For New Customers from 2020-02-27T00:10

This week, we explore the surprising ideas companies use to attract new customers. Like “Finger Lickin’ Good” nail polish from KFC. Or NASCAR’s partnership with Harlequin romance ...

S9E08 - The Name Game: Brand Names In Different Countries from 2020-02-20T00:09

This week, we explore why companies change valuable brand names when expanding to other countries. Sometimes the reason is a language issue. But other times, the reasons are far more i...

S9E06 - Set Jetting: Film Locations As Tourism Marketing from 2020-02-06T00:09

This week, we look at the phenomenon of Set Jetting. That’s when tourists flock to a city to see the sets and locations where their favourite TV shows and movies are filmed. Some towns have...

S9E05 - Sound + Vision: Album Covers As Marketing, Part Two from 2020-01-30T00:09

This week, it’s Part Two of our Album Covers As Marketing episode. In the 1980’s, album covers shrunk down for the first time to accommodate CDs. And in the&nb...

S9E04 - Sound + Vision: Album Covers As Marketing from 2020-01-23T00:09

This week on Under the Influence, we analyze album covers as marketing. We’ll look at a world famous record cover that was almost ruined by a zipper, why flights at...

S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets from 2020-01-16T00:09

This week, we look at the fascinating ways sports teams market themselves. We’ll unpack why one stadium replaced its ushers with librarians, why another encouraged fans to wear “awful" clothes a...

S9E02 - Goliath Meet David: Small Brands That Beat The Big Boys from 2020-01-09T00:09

This week, we analyze how small brands outsmart their giant counterparts. We’ll look at a snack food company with a cult-like following that outsells Frito-Lay in Baltimore. A tiny sod...

S9E01 - Same Bat Time, Same Bat Channel: Marketing TV Shows from 2020-01-02T00:09

This week, we step into the highly competitive world of Television Marketing. Between Netflix, Amazon and Crave, the marketing of TV shows has become a rat-rac...

S8E25 (Archive) - Ask Terry 2019 from 2019-06-20T00:10

From the Digital Box Set: This week, it’s the final episode of the 2019 season: Ask Terry. And as we do every year, we’re turning this show over to you, our listeners, and answering your questions ...

S8E24 (Archive) - God Save The Commercial: When Ads Are Banned from 2019-06-13T00:08

From the Digital Box Set: This week, we look at Banned Commercials. The majority of the time, ads are banned for being sexist or too suggestive. But many commercials are banned for other, more fasc...

S8E23 (Archive) - The Risk in the Asterisk: Fine Print & Advertising Disclaimers from 2019-06-06T00:07

From the Digital Box Set: This week, we unpack the nuanced world of Advertising Disclaimers. We'll look at the most absurd product disclaimers of all time, why a shocking disclaimer on a brand of L...

S8E22 (Archive) - Bookmarks 2019 from 2019-05-30T00:06

From the Digital Box Set: This week, it's our annual Bookmarks episode - where we tell fascinating stories from our research that didn't make it into the regular season. Like - why Beatles producer...

S8E21 (Archive) - Brand Envy 2019 from 2019-05-23T00:10

From the Digital Box Set: This week, it's our annual look at brands I admire. They may not be the coolest or the biggest brands - but they're fascinating studies in marketing. From a record store w...

S8E20 (Archive) - To Bleep Or Not To Bleep: Vulgar Trademarks from 2019-05-16T00:09

From the Digital Box Set: This week, we look at the use of profanity in marketing and the resulting upsurge in Vulgar Trademarks. Four-letter words aren't just sought out by small, feisty companies...

S8E19 (Archive) - Selling The Dream: Real Estate Advertising (An Encore Presentation) from 2019-05-09T00:09

From the Digital Box Set: This week, in an encore broadcast, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own uniqu...

S8E18 (Archive) - Under The Influence of My Influences from 2019-05-02T00:09

From the Digital Box Set: This week, I'll be sharing some of the major influences in my life that helped inform my thinking and shape my career. Including a snowplow ad from my childhood, the sound...

S8E17 (Archive) - Best Product In A Leading Role: Celebrity CEOs from 2019-04-25T00:10

From the Digital Box Set: This week, we look at celebrities with their very own brands. From a small town general store owned by a comedian to a cosmetics empire started by an 18-year-old to a wine...

S8E16 (Archive) - Red Sheep: The Power of Word-Of-Mouth Advertising from 2019-04-18T00:10

From the Digital Box Set: This week, we explore Word-of-Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartes...

S8E15 (Archive) - Little Big Towns: Roadside Attractions As Marketing from 2019-04-11T00:09

From the Digital Box Set: This week, we explore roadside attractions as marketing. Interesting and often quirky landmarks that put small towns on the map. We'll look at one town that leveraged its ...

S8E14 (Archive) - Disgustingly Effective: The Marketing of Bodily Functions from 2019-04-04T00:10

From the Digital Box Set: Do you know which mascot is the most recognized but least liked on TV? This week, we look at disgusting but effective advertising mascots. Fun, cuddly characters that pers...

S8E12 (Archive) - Objection Overruled: Law Firm Advertising from 2019-03-21T00:09

From the Digital Box Set: This week, we explore the world of law firm advertising. Some of it good, some of it bad, but a handful of it highly creative. We'll break down the lawyer advertising laws...

S8E11 (Archive) - Air Quality: Rule-Breaking Radio Advertising from 2019-03-14T00:09

From the Digital Box Set: This week, we listen to the innovative ways marketers are using sound around the world. We'll explore how the words of an anthem in South Africa were altered to send a pow...

S8E10 (Archive) - Distress Purchases from 2019-03-07T00:09

From the Digital Box Set: This week, we explore the world of distress purchases. Distress purchases are things we need in life, but quietly resent having to pay for like insurance, car tires, laund...

S8E09 (Archive) - Unwitting Endorsers from 2019-02-28T00:09

From the Digital Box Set: This week, we explore the world of Unwitting Endorsers. Sometimes a celebrity is featured in an advertising campaign without his or her knowledge or permission. There's no...

S8E08 (Archive) - Putting The Woo In Hollywood: Marketing The Movies from 2019-02-21T00:09

From the Digital Box Set: This week, we look at some of the most innovative movie marketing. From advertising an R-rated superhero to marketing a silent horror film with virtually no dialogue, toda...

S8E07 (Archive) - The Most Interesting Adman in The World: The Story of Albert Lasker (An Encore Presentation) from 2019-02-14T00:10

From the Digital Box Set: This week, we travel back to Season 6 to tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball,...

S8E06 (Archive) - The Pompatus of Skippy: Brand Names In Songs from 2019-02-07T00:10

From the Digital Box Set: This week, we look at the use of brand names in songs. Sometimes lyrical mentions lead to major brand success. Other times, to lawsuits and bans. But the stories behind ea...

S8E05 (Archive) - Monastic Merchandise: Products Made By Monks from 2019-01-31T00:09

From the Digital Box Set: This week, we look at products made by monks. Monks create a myriad of merchandise that is sold to the public. Some sing and sell CDs of their chants. Others brew their ow...

S8E04 (Archive) - Vending Machines: Coin-Operated Marketing from 2019-01-24T00:10

From the Digital Box Set: This week, we explore the fascinating world of vending machines. Vending machines aren't just soft drink dispensers, they're marketing machines. They're portable, branded ...

S8E03 (Archive) - A Matter of Time: The History of Commercial Lengths from 2019-01-18T00:10

From the Digital Box Set: This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has ch...

S8E02 (Archive) - Wacky Ad Spaces from 2019-01-10T00:10

From the Digital Box Set: This week, we look at unusual and unexpected advertising placements. As the world of marketing gets more and more cluttered every day, it's forcing advertisers to get crea...

S8E01 (Archive) - Jumping The Shark: Spokesperson Disasters from 2019-01-03T17:54:19

From the Digital Box Set: Welcome to Season 8 of Under The Influence. In this first episode, we look at spokesperson disasters. Hiring a celebrity spokesperson is an advertising strategy many brand...

S7E25 (Archive) - Ask Terry 2018 from 2018-06-21T23:09

From the Digital Box Set: This week marks the final episode of Season 7. And as we do every year, we're turning this show over to you, our listeners. We'll be answering all the marketing and advert...

S7E24 (Archive) - Fasten Your Seatbelts: How Self-Driving Cars and Marketing Collide from 2018-06-14T23:08

From the Digital Box Set: This week, we look at how self-driving cars affect the world of marketing. While it may seem like a bit of a novelty these days, the era of the autonomous car is fast appr...

S7E23 (Archive) - How Tourism Survives A Tragedy from 2018-06-07T23:07

From the Digital Box Set: This week, we look at how tourism survives a tragedy. When a city experiences a massive crisis, it must find a way to restore its tourism. All cities rely on tourism - it ...

S7E22 (Archive) - Guinness Book of World Ad Records from 2018-05-31T23:06

From the Digital Box Set: This week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that are impossible to ignore. F...

S7E21 (Archive) - Marching Orders: Household Products Invented by the Military from 2018-05-24T23:09

From the Digital Box Set: This week, we look at Products Invented by the Military. The military has influenced more technology than any government, agency, business or organization in history. From...

S7E20 (Archive) - Avon Calling: Door-To-Door Marketing from 2018-05-18T23:08

From the Digital Box Set: This week, we explore the art of door-to-door sales. From encyclopedias to makeup to vacuum cleaners, many corporations were built on the shoe leather of direct sales. It ...

S7E18 (Archive) - Lemonade: Marketing A Negative from 2018-05-03T23:07

From the Digital Box Set: This week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brav...

S7E17 (Archive) - Bookmarks 2018 from 2018-04-26T23:06

From the Digital Box Set: This week, it's our annual episode dedicated to great stories from our Under the Influence research that didn't make the regular season. We’ll tell the story of why Maple ...

S7E16 (Archive) - Brand Envy 2018 from 2018-04-19T23:09

From the Digital Box Set: This week, it’s our annual look at brands I admire. They may not be the hippest, the latest or the coolest, but I envy them for a reason. Like the most iconic studio in ro...

S7E15 (Archive) - Hey Vern! When Ads Go Hollywood from 2018-04-12T23:08

From the Digital Box Set: This week, we look at commercials that made the unlikely leap to Hollywood. Some became big hit movies, others inspired popular songs. One even became a TV series that was...

S7E13 (Archive) - Famous Jingles, Part Two from 2018-03-29T23:07

From the Digital Box Set: This week, it’s part two of our Jingles episode. Jingles had a great run until the late ‘80s, then songs overtook them. But a few big jingles have beaten the trend in rece...

S7E12 (Archive) - Famous Jingles from 2018-03-22T23:06

From the Digital Box Set: This week, we explore the use of jingles in advertising. So many brands were built on the backs of jingles. From the Big Mac, to Smarties, to Wheaties cereal, successful j...

S7E11 (Archive) - Brands Are People, Too: Products Named After Inventors from 2018-03-15T23:09

From the Digital Box Set: This week, we explore famous Products Named After Their Inventors. Some products are so cemented in our minds we forget their names once belonged to people. Shrapnel was i...

S7E10 (Archive) - Worthless To Priceless from 2018-03-09T00:08

From the Digital Box Set: This week, we look at products that went from Worthless to Priceless. Products someone created out of something everyone else ignored. It might be junk on the ground that ...

S7E09 (Archive) - Celebrities: Living To Tell The Tales from 2018-03-02T00:07

From the Digital Box Set: This week, we explore the world of Celebrities in Advertising. I’ll tell you stories from my nearly 30 years directing celebrities in radio and television commercials. Fro...

S7E08 (Archive) - Kentucky Fried Brand Myths from 2018-02-23T00:06

From the Digital Box Set: This week, we debunk urban Brand Myths. Myths that live on as assumed facts in marketing textbooks, MBA courses, endless business seminars and dinner parties. It's easy to...

S7E07 (Archive) - Comic Book Ads from 2018-02-16T00:09

From the Digital Box Set: This week, we explore the fascinating world of Comic Book Advertising. A world where Sea-Monkeys could be trained, X-Ray Specs saw through clothes, Charles Atlas taught bo...

S7E06 (Archive) - A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems from 2018-02-09T00:08

From the Digital Box Set: This week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away content for free, how a wardrobe change transfor...

S7E05 (Archive) - Delicious Names: Marketing Appetite Appeal from 2018-02-02T00:07

From the Digital Box Set: This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappetizing names. Some so ...

S7E04 (Archive) - Underwear In Your Mailbox: Subscription Marketing from 2018-01-26T00:06

From the Digital Box Set: This week, we delve into the emerging world of subscription marketing. Did you know you could have underwear sent to your door every month? How about joining the Salami of...

S7E03 (Archive) - Damn The Torpedoes from 2018-01-19T00:09

From the Digital Box Set: This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful. The resistance may have come from cli...

S7E02 (Archive) - I See A Little Silhouetto Of A Brand: How Old School Products Survive from 2018-01-12T00:08

From the Digital Box Set: This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found a way to succeed – some do...

S7E01 (Archive) - Put It Between Your Knees and Squeeze: Marketing A Fad from 2018-01-05T00:07

From the Digital Box Set: Kicking off season 7, we explore how some of the craziest fads are marketed. We'll look at how one student's school project changed the way we sleep, why a single toy made...

S6E26 (Archive) - Ask Terry 2017 from 2017-06-29T23:06

From the Digital Box Set: This week marks the final episode of the 2017 Under The Influence season. And as we do every year, we're turning this show over to you, our listeners. We’ll be answering t...

S6E25 (Archive) - Bookmarks 2017 from 2017-06-22T23:09

From the Digital Box Set: This week, it’s our annual Bookmarks episode. The research team at Under the Influence does a lot of reading over the year and finds a lot of great stories - many of which...

S6E24 (Archive) - Cannes Creative Advertising Be Effective? from 2017-06-15T23:08

From the Digital Box Set: This week, we journey to Cannes, France for the Cannes International Advertising Festival. It’s the most revered advertising competition in the world, with 90 countries su...

S6E23 (Archive) - Now Splinter Free: How Marketing Broke Taboos from 2017-06-08T23:07

From the Digital Box Set: This week, we explore how some of society's biggest taboos were broken by marketers. We’ll look at why toilet paper was a hush-hush product in the 19th century, which publ...

S6E22 (Archive) - The Lean Mean Money Machine: How Marketing Affects Sports from 2017-06-01T23:06

From the Digital Box Set: This week, we analyze how marketing affects the sports world. We’ll look at the massive influence that comes with owning the rights to the Olympic games, how the recent up...

S6E20 (Archive) - The Most Interesting Adman in the World: The Story of Albert Lasker from 2017-05-18T23:09

From the Digital Box Set: This week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Planned Parenthood, North ...

S6E19 (Archive) - Brand Envy: #CANADA150 from 2017-05-11T23:08

From the Digital Box Set: This week, it’s our annual episode where we explore brands I admire. And in celebration of Canada’s 150th birthday in 2017, this year’s brands are all Canadian. We’ll look...

S6E18 (Archive) - Grab Your Wallet: When Brands Go Political from 2017-05-05T02:12:45

From the Digital Box Set: This week, we explore how brands are becoming political for the first time in history. We’ll look at what happens when major retailers decide to “Dump Trump,” the controve...

S6E16 (Archive) - Guys and Dolls: Gender Marketing, Part II from 2017-04-20T23:07

From the Digital Box Set: This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target an...

S6E15 (Archive) - Guys and Dolls: Gender Marketing, Part I from 2017-04-13T23:06

From the Digital Box Set: This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? Why do some companies charge w...

S6E14 (Archive) - Selling The Dream: Real Estate Advertising from 2017-04-06T23:08

From the Digital Box Set: This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople. ...

S6E13 (Archive) - The Wizarding World of Influencer Marketing from 2017-03-30T23:07

From the Digital Box Set: This week, we peek into the emerging world of Influencer Marketing. Today, the most popular social media influencers aren't celebrities, they're regular people. Bloggers, ...

S6E11 (Archive) - The Frankenstein Factor: Inventors Who Regret Their Inventions from 2017-03-16T23:06

From the Digital Box Set: This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it's because of the way t...

S6E10 (Archive) - The Odd Couple: Unlikely Marketing Collaborations from 2017-03-10T00:09

From the Digital Box Set: In this episode, we look at what happens when seemingly unrelated companies decide to partner up. By pooling their resources and, more importantly, by leveraging each othe...

S6E09 (Archive) - The Elephant In The Room: Humane Marketing vs. Profit from 2017-03-03T00:08

From the Digital Box Set: In this episode, we explore the controversial topic of Humane Marketing. From circuses to SeaWorld to fashion runways to fast food restaurants, each industry is dealing wi...

S6E08 (Archive) - Brands In Cars Getting Coffee: Sponsorship Marketing from 2017-02-24T00:07

From the Digital Box Set: This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dollars are spent each year in North America. That money can keep a brand ...

S6E06 (Archive) - Lead Balloons: When Negative Brand Names Work from 2017-02-10T00:06

From the Digital Box Set: This week, we analyze brand names that should never have worked. While most companies strive for positive names, others succeed with negative ones. Names that suggest the ...

S6E05 (Archive) - Judgment Day: Super Bowl Advertising from 2017-02-03T00:09

From the Digital Box Set: This week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as much attention to the c...

S6E04 (Archive) - What A Difference A Difference Makes: Standing Out In The Marketplace from 2017-01-27T00:08

From the Digital Box Set: This week we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can do. Having a distinct ...

S6E03 (Archive) - Passport Revoked: When Brands Fail Internationally from 2017-01-20T00:07

From the Digital Box Set: In this episode, we explore why some big brands fail when they attempt to expand internationally. It’s always interesting when massive companies with marketing firepower m...

S6E02 (Archive) - LIVE: Unforeseen Circumstances: How Companies Are Affected By Chance from 2017-01-20T00:06

From the Digital Box Set: This episode was performed live at the Hot Docs Podfest in Toronto in front of 600 podcast lovers. In this show, we explore what happens to brands when a completely unexpe...

S6E01 (Archive) - The Crazy World of Trademarks from 2017-01-06T01:09

From the Digital Box Set: On this first episode of the 2017 season, we explore the crazy world of Trademarks. The key to success in marketing is to stand out from the crowd. One of the best ways to...

S5E25 (Archive) - Ask Terry 2016 from 2016-06-24T00:08

From the Digital Box Set: This show marks the final episode of the Under The Influence 2016 season. And as we do every year, we're turning this show over to you, our listeners. We’ll be answering a...

S5E24 (Archive) - Commercial Parodies from 2016-06-17T00:07

From the Digital Box Set: This week, we take a peek into the risky, yet delicious world of commercial parodies. Some spoof ads are created just for the laughs, while others are sharp critiques of q...

S5E23 (Archive) - When Madison Avenue Met Broadway: The World of Industrial Musicals from 2016-06-10T00:06

From the Digital Box Set: This week, we explore the little known and surprising world of Industrial Musicals. In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began ...

S5E22 (Archive) - Bookmarks 2016 from 2016-06-03T00:10

From the Digital Box Set: The research team at Under The Influence does a lot of reading over the year and finds a lot of great stories - many of which don’t fit into our regular episodes. But that...

S5E21 (Archive) - Persuasive Perks: The World of Loyalty Programs from 2016-05-27T00:08

From the Digital Box Set: This week, we explore the world of loyalty programs. In this day and age, marketers do everything possible to encourage loyal customers, and loyalty programs are one of th...

S5E20 (Archive) - Radio Still Makes Waves from 2016-05-20T00:09

From the Digital Box Set: This week, we take a trip to five different countries to listen to some astonishing radio advertising. From a theatre company in Switzerland that sponsored traffic in a wh...

S5E19 (Archive) - Strange Bedfellows: Advertising & Porn, Part II from 2016-05-13T00:07

From the Digital Box Set: This week, it’s part two of our Strange Bedfellows episode. It’s not just smaller brands that are beginning to advertise on porn sites, Hollywood has come knocking, too. L...

S5E18 (Archive) - Strange Bedfellows: Advertising & Porn, Part I from 2016-05-06T00:06

From the Digital Box Set: This week, we explore the increasingly blurred line between advertising and porn. There has always been a line advertisers wouldn’t cross to promote their wares - but now ...

S5E16 (Archive) - Brand Envy 2016 from 2016-04-22T00:08

From the Digital Box Set: This is our annual episode where Terry tells some interesting stories about the brands he admires. This year, it includes the very first toy ever advertised on television ...

S5E15 (Archive) - Business As Unusual: The World of B2B Advertising from 2016-04-15T00:07

From the Digital Box Set: This week, we explore the world of business-to-business advertising. It used to be the most boring advertising in the world - where green copywriters cut their teeth and w...

S5E14 (Archive) - World's Oldest Brands from 2016-04-08T00:06

From the Digital Box Set: This week, we search for some of the world’s oldest brands. 80% of companies fold after 18 months, the ones that survive average a 50 year lifespan, then there are the one...

S5E13 (Archive) - Bouncing Back: How Marketers Survive Debacles from 2016-04-01T00:09

From the Digital Box Set: This week, we look at how marketing companies bounce back from blunders and epic missteps. Yes, most apologize, but what happens after the apology? We find out by telling ...

S5E11 (Archive) - Liar For Hire: And Other Strange Service Companies from 2016-03-18T00:08

From the Digital Box Set: While there are many strange products in the world, there are even stranger service companies. This week, we talk about a company that rents wedding guests, a company you ...

S5E10 (Archive) - Live and Let Buy: Where You Live Dictates What You Purchase from 2016-03-11T01:07

From the Digital Box Set: The most interesting cultural differences aren’t country to country, they're province to province, state to state and even city to city. This week, we explore how and why ...

S5E09 (Archive) - Achilles Heel Advertising: Repositioning The Competition from 2016-03-04T01:06

From the Digital Box Set: This week, we explore when a smaller advertiser attacks the weak spot in a bigger advertiser’s marketing. It’s a strategy of brinksmanship, because it means a smaller comp...

S5E08 (Archive) - Movie Merchandising from 2016-02-26T01:09

From the Digital Box Set: In this episode, we explore the marketing of Movie Merchandise. From the earliest days of merchandising book characters to the true beginning of movie merchandising with t...

S5E06 (Archive) - Words Invented By Marketers from 2016-02-12T01:08

From the Digital Box Set: This week, we explore Words Invented By Marketers. Many of those words found their way into the dictionary and have become part of our daily language, like “Dependability”...

S5E05 (Archive) - Small Move, Big Gain from 2016-02-05T01:07

From the Digital Box Set: This episode explores how small moves can result in huge business gains. While much of the business world spends its time looking for the big idea, many companies enjoy ma...

S5E04 (Archive) - When Marketers Lie from 2016-01-29T01:06

From the Digital Box Set: This week, we look at the consequences when marketing companies lie. From the Volkswagen scandal, to a promotion that brought Hoover to its knees, to a company that promis...

S5E03 (Archive) - Zombie Brands from 2016-01-22T01:09

From the Digital Box Set: This week, the topic is Zombie Brands - products and companies that had a long run of success, then ran into difficulties, and were either shut down or slipped into bankru...

S5E02 (Archive) - Promise Less, Profit More from 2016-01-15T01:08

From the Digital Box Set: Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less ...

S5E01 (Archive) - How Marketing Created Rituals from 2016-01-08T01:07

From the Digital Box Set: In our first episode of the 2016 season, we look at how the marketing industry created many of our everyday rituals. We don't think twice about having bacon & eggs for bre...

S4E25 (Archive) - Ask Terry 2015 from 2015-06-21T00:06

From the Digital Box Set: This is the final episode of our 10th season on CBC. And to celebrate, we turn the show over to you. That means Terry will be answering listener questions. He’ll talk abou...

S4E24 (Archive) - Selling Yourself: The Art of Personal Branding from 2015-06-14T00:09

From the Digital Box Set: This week, we take the marketing lessons from big brands and apply them…to you. If you have to sell yourself, sell your services, if you want more “likes” and followers, o...

S4E22 (Archive) - The Internet of (Marketing) Things from 2015-05-31T00:08

From the Digital Box Set: This week, we look at the impact of the Internet of Things on the world of marketing. Soon, most of the devices in our lives will be given a digital voice. Your fridge wil...

S4E21 (Archive) - Bookmarks 2015 from 2015-05-24T00:07

From the Digital Box Set: This is our annual episode dedicated to great stories from our Under The Influence research books that didn’t make our regular season. We’ll tell the story of why Tim Hort...

S4E20 (Archive) - Sue Me, Sue You Blues: Famous Advertising Lawsuits from 2015-05-17T00:06

From the Digital Box Set: This week, we look at Famous Advertising Lawsuits. Because the stakes are so high in the world of marketing, it leads to some interesting - and odd - lawsuits. We’ll tell ...

S4E19 (Archive) - Even In The Dark: How Packaging Persuades You To Buy from 2015-05-10T00:09

From the Digital Box Set: This week, we explore how Product Packaging influences what you buy. We'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging desig...

S4E17 (Archive) - Show Me The Money: The World of Product Placement from 2015-04-26T00:08

From the Digital Box Set: This week, we explore the world of Product Placement. From the first product placement in a movie in 1927, to E.T., to the latest movies and TV shows, advertisers look for...

S4E16 (Archive) - Brand Envy 2015 from 2015-04-19T00:07

From the Digital Box Set: This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or the newest or the biggest - they are just fascinating studies in market...

S4E15 (Archive) - Tourism Marketing from 2015-04-12T00:06

From the Digital Box Set: This week, we look at the world of Tourism Marketing. Every country and city competes for lucrative tourism dollars, and the resulting marketing is often highly creative a...

S4E14 (Archive) - Limited Edition Brands from 2015-04-05T00:09

From the Digital Box Set: This week, we explore Limited Edition Brands. Many marketers often release special-edition products of their mainstream brands. It may be a special limited-time flavour or...

S4E13 (Archive) - The Marketing Innovations Episode from 2015-03-29T00:08

From the Digital Box Set: This episode takes a look at the most recent - and interesting - marketing innovations from around the world. From an edible pizza box, to a glove that will play music and...

S4E11 (Archive) - Giftvertising from 2015-03-15T00:07

From the Digital Box Set: This week, we look at one of the newest trends in marketing called Giftvertising. Where marketers surprise their customers with elaborate free gifts, film their reactions ...

S4E10 (Archive) - The Sharing Economy from 2015-03-08T01:06

From the Digital Box Set: One of the biggest factors fuelling the sharing economy is the mindset of the Millennial generation. A demographic bigger than the Baby Boomers, Millennials have been cond...

S4E09 (Archive) - Geography As Branding from 2015-03-01T01:09

From the Digital Box Set: The issue of geography is a subject the marketing world subscribes to. Many companies, and even entire industries, attach their brands to geographical points of origin as ...

S4E08 (Archive) - For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees from 2015-02-22T01:08

From the Digital Box Set: The wins and losses at the Academy Awards change the fortunes of actors, directors and films. But what the public never sees is how movie studios - and some actors - campa...

S4E06 (Archive) - Marketing Hit Songs from 2015-02-08T01:07

From the Digital Box Set: This week, we look at how hit songs are marketed. With music sales in decline, recording artists are turning to inventive marketing ideas to sell their albums. From the fi...

S4E05 (Archive) - Selling The Moon, Part II from 2015-02-01T01:09

From the Digital Box Set: In Part Two of "Selling The Moon," we pick up the story with the success of the Gemini program, which leads NASA to believe they might reach the moon faster than anticipat...

S4E04 (Archive) - Selling The Moon, Part I from 2015-01-25T01:08

From the Digital Box Set: This week, we present Part One of our "Selling The Moon" episode. Across two episodes, we'll trace the way NASA marketed the expensive moon landing to both the American pu...

S4E03 (Archive) - Selling Ugly from 2015-01-18T01:07

From the Digital Box Set: Not all products are beautiful. While it's easy to sell a gorgeous item, the degree of difficulty ratchets up when the item is butt-ugly. Some ugly products need a lot of ...

S4E02 (Archive) - Controversy Advertising from 2015-01-11T01:06

From the Digital Box Set: This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertisi...

S4E01 (Archive) - Strange Brands from 2015-01-04T01:06

From the Digital Box Set: This week, we looks at some of the strangest brands that exist in the world. Some are the result of odd licensing deals - like WikiLeaks, which is now licensing its brand ...

S3E25 (Archive) - Dear Terry 2014 from 2014-06-22T00:09

From the Digital Box Set: Well, this is the final episode of the 2014 season. As as we do every year, we turn this show over to our listeners. I'll answer all the marketing and advertising question...

S3E24 (Archive) - When Brands Mock Other Brands from 2014-06-15T00:06

From the Digital Box Set: This week, we look at brands that mock other brands. It's a risky strategy, as one company has to ridicule another brand to make a point - and mocking a rival always fuels...

S3E23 (Archive) - Satisfaction Guaranteed from 2014-06-08T00:07

From the Digital Box Set: This week, we search for companies that offer 100%, no questions-asked, no fine print lifetime guarantees. They're hard to find, as not many companies are willing to offer...

S3E21 (Archive) - 21st Century Brands from 2014-05-25T00:08

From the Digital Box Set: This week, we look at 21st Century Brands. Only 14 years into a new era, and it's astounding to look at all the new brands and categories that have changed our world. Comp...

S3E20 (Archive) - Selling Death from 2014-05-18T00:09

From the Digital Box Set: This week, we look at how companies sell death. While death is usually a forbidden word in advertising, the subject of death is slowly becoming more mainstream. We'll look...

S3E19 (Archive) - When Founders Are The Face of The Company from 2014-05-11T00:06

From the Digital Box Set: This week, we discuss what happens when founders are the face of a company. No one can relay the passion of a company like the founder - but while they may be the heart an...

S3E17 (Archive) - Nudge: The Persuasive Power of Whispers from 2014-04-27T00:07

From the Digital Box Set: This week, we look at the subtle art of "nudging." Schools, marketers and even governments are now using small nudges to gently steer people toward making more positive de...

S3E16 (Archive) - Brand Envy 2014 from 2014-04-20T00:08

From the Digital Box Set: This week, it's Terry's annual episode where he features four brands he admires. It might be because the brand broke new ground, or has managed to stay #1, or just because...

S3E15 (Archive) - Terry's Bookshelf from 2014-04-13T00:09

From the Digital Box Set: This week, it's our annual book show. The research for Under The Influence requires a lot of reading, and listeners always ask for more information about the books we ment...

S3E14 (Archive) - Elevator Pitches from 2014-04-06T00:06

From the Digital Box Set: This week, we look at Elevator Pitches. The marketing industry is a business of short, concise messages. Be it the confines of 30 seconds, the space in a print ad or the r...

S3E12 (Archive) - Sunny With a Chance of Mousetraps: How Weather Affects Marketing from 2014-03-23T00:07

From the Digital Box Set: This week, we explore How Weather Affects Marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers can now use the weather to p...

S3E11 (Archive) - Advertising Alumni from 2014-03-16T00:08

From the Digital Box Set: In this episode, we look at famous people who began their careers in advertising. Many people who have gone on to shape popular culture cut their teeth in the world of mar...

S3E10 (Archive) - Viral Videos from 2014-03-09T01:09

From the Digital Box Set: In this episode, we look at the wild and crazy world of Viral Videos. Some brands spend big money on videos and nobody watches, meanwhile a cat video is viewed by millions...

S3E09 (Archive) - Have It Your Way: How Mass Customization Is Changing Marketing from 2014-03-02T01:06

From the Digital Box Set: This week, we'll explore how companies profit from personalized products, how they market those products, how consumers are drawn to companies that offer customization and...

S3E07 (Archive) - Ambush Marketing from 2014-02-16T01:07

From the Digital Box Set: This week, we look at Ambush Marketing. It's a form of marketing where a brand tries to connect itself with an event like the FIFA World Cup - but WITHOUT paying sponsorsh...

S3E06 (Archive) - Marketing The Olympics from 2014-02-09T01:06

From the Digital Box Set: This week, we look at the big-money world of Olympic advertising. From the very first Olympic sponsors in 1896, we'll track the ever increasing presence of advertising in ...

S3E03 (Archive) - Cause Marketing from 2014-01-19T01:07

From the Digital Box Set: Unlike public service announcements or corporate philanthropy, Cause Marketing is when a Not-For-Profit organization teams up with a For-Profit company to further a good c...

S3E02 (Archive) - The Psychology of Price from 2014-01-12T01:08

From the Digital Box Set: In this episode, we explore how we're all influenced by pricing. Like how the price of a bottle of wine has an enormous affect on how much you enjoy that wine. We'll analy...

S3E01 (Archive) - Looking Out For Number One from 2014-01-05T01:09

From the Digital Box Set: In our first episode of Season 3, we explore #1 Brands. We'll look at popular categories and identify the runaway best-selling brands and analyze why they are #1. The best...

S2E25 (Archive) - Dear Terry from 2013-06-22T23:08

From the Digital Box Set: It's our last episode of the season. And every year, we turn our annual season finale over to listeners and answer their questions about advertising. We'll discuss the fin...

S2E24 (Archive) - This I Know from 2013-06-15T23:09

From the Digital Box Set: This penultimate show of the season features the various lessons I've learned over the course of my 30-year advertising career. From the fact that small brands need big pe...

S2E21 (Archive) - Nobody's Dead Anymore: Marketing Deceased Celebrities from 2013-05-25T23:07

From the Digital Box Set: This week, we look at Marketing Dead Celebrities. It's become a $2B industry. And the marketing of dead celebrities not only attracts lots of big brands, but a lot of cont...

S2E20 (Archive) - Real Time Advertising from 2013-05-18T23:08

From the Digital Box Set: This week, we look at Real Time Advertising. For over 100 years, most ad campaigns took months to produce. Suddenly, with the emergence of the Internet and social media, a...

S2E19 (Archive) - Nothing In Common: How Hollywood Portrays Ad People from 2013-05-11T23:09

From the Digital Box Set: This week, we look at how Hollywood has portrayed advertising over the years. Most pilots, lawyers and doctors roll their eyes at the way Hollywood depicts them - and ad p...

S2E17 (Archive) - Brand Envy 2013 from 2013-04-27T23:07

From the Digital Box Set: This week, it's my annual look at the brands I envy. They may not be the hippest, or the latest, or even the coolest brands. They could be a product, a service or even a p...

S2E16 (Archive) - Loss Leaders: How Companies Profit By Losing Money from 2013-04-20T23:08

From the Digital Box Set: This week, we explore "Loss Leaders - the very interesting selling strategy where one product is given away for free, or at a high discount, in order to attract people to ...

S2E15 (Archive) - Game Shows As Marketing from 2013-04-13T23:09

From the Digital Box Set: This week, we look at Game Shows as Marketing. They've been around for almost 80 years and entertain millions, but game shows are also powerful marketing vehicles. We'll t...

S2E14 (Archive) - Famous Marketing Blunders from 2013-04-06T23:07

From the Digital Box Set: Along with the most famous marketing blunder of all time - the Edsel - we'll look at what caused Coke to make the mistake of changing their fabled formula, how a company a...

S2E12 (Archive) - Selling Danger from 2013-03-23T23:08

From the Digital Box Set: In the history of the advertising industry, the full force of persuasion has been put behind many products that turned out to be incredibly unsafe. Even when those product...

S2E11 (Archive) - Tales of Customer Service from 2013-03-16T23:09

From the Digital Box Set: This week, it's Tales of Customer Service. We're on the hunt for great companies that went out of their way to treat their customers well. From an amusement park that deli...

S2E10 (Archive) - Billion Dollar Brands from 2013-03-10T00:07

From the Digital Box Set: This week, we look at Billion Dollar Brands. There are millions of successful brands in the world, but very few of them are in the exclusive billion dollar club. We'll tes...

S2E09 (Archive) - Marketing Stunts from 2013-03-03T00:08

From the Digital Box Set: This week, we look at Marketing Stunts. Many brands try to get into the Guinness Book of World Records as a marketing strategy. With that in mind, we'll talk about how an ...

S2E08 (Archive) - Coming Soon: The Art of the Movie Trailer from 2013-02-24T00:09

From the Digital Box Set: This week - just in time for the Oscars - we take our annual look at creative movie trailers. We'll see how Walt Disney convinced the public to watch the first-ever full-l...

S2E05 (Archive) - Buy Less: How Some Companies Profit By Asking You to Spend Less from 2013-02-03T00:04

From the Digital Box Set: This week, we look at the companies that actually profit by asking you to BUY LESS. We'll explore a burger company that asks its customers to eat less beef, a printing com...

S2E04 (Archive) - Radio Is Dead: Long Live Radio from 2013-01-27T00:05

From the Digital Box Set: This week, we look at the incredible creativity happening in radio advertising today. Many advertisers think radio is yesterday's medium, but judging by the incredible wor...

S2E03 (Archive) - Timing Is Everything from 2013-01-20T00:06

From the Digital Box Set: This week, we look at the critical importance of timing in marketing. It's one thing to put the right message in front of the right person, but it's a fine art to put it i...

S2E02 (Archive) - A Prize In Every Box: Box-Tops, Toys and Free Prizes from 2013-01-13T00:07

From the Digital Box Set: Remember when you were growing up, and you'd find a prize inside your cereal box? Prizes, premiums and box-top offers have been a staple of modern marketing since the 1800...

S2E01 (Archive) - Shame: The Secret Tool of Marketing from 2013-01-06T00:08

From the Digital Box Set: Kicking off Season 2, we explore one of the most effective marketing strategies ever devised: The use of "Shame." First emerging in the late 1800s, toothpaste ads suggeste...

S1E25 (Archive) - Ask Terry 2012 from 2012-06-23T23:03

From the Digital Box Set: In this final episode of the season, Terry answers listener questions about the advertising industry. Some of the very insightful questions include: When was the very firs...

S1E24 (Archive) - Striking Images: Matchbook Advertising from 2012-06-16T23:04

From the Digital Box Set: There was a time when the humble matchbook was the top advertising medium in North America. They were handy, colourful, cheap and even a moderate smoker would be exposed t...

S1E23 (Archive) - It's The Little Things from 2012-06-09T23:05

From the Digital Box Set: This week, we look at companies that go above and beyond the call. Companies that add smart, little touches that make all the difference. Like hotels that help you fall as...

S1E22 (Archive) - LGBTQ Advertising: Chasing The Pink Dollar from 2012-06-02T23:06

From the Digital Box Set: The gay community will spend over $800B this year. A large percentage are affluent, hip and trendsetting, yet the advertising industry took decades to market to them. This...

S1E21 (Archive) - Books, Books, Books from 2012-05-26T23:07

From the Digital Box Set: This is my annual look at some of my favourite books. We'll look at a new book, titled, "Mad Women," written by an original Mad Woman from the 60s era Madison Avenue. Next...

S1E20 (Archive) - Sorry Seems To Be The Smartest Word: When Brands Apologize from 2012-05-19T23:08

From the Digital Box Set: Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it's appropriate for a brand to apologize. Yet, it rarely happens. This week, we look at...

S1E19 (Archive) - Brand Envy 2012 from 2012-05-12T23:09

From the Digital Box Set: Welcome to my annual celebration of the brands I envy. They aren't necessarily the most hip or most current, or even the number one brand in their category. As a matter of...

S1E18 (Archive) - Colour Schemes: How Colours Make You Buy from 2012-05-05T23:04

From the Digital Box Set: In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your purchasing decisions than you may think. A colour can ma...

S1E17 (Archive) - Hypertargeting from 2012-04-28T23:05

From the Digital Box Set: "Hypertargeting" is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers online. People are al...

S1E16 (Archive) - Sex In Advertising from 2012-04-21T23:06

From the Digital Box Set: The advertising industry has a long history of using sex to sell products. Woodbury's used sex to sell soap as far back the 1920's - and the campaign was written by a woma...

S1E15 (Archive) - Charlie Bit My Ad: When Advertising Works Too Well from 2012-04-14T23:07

From the Digital Box Set: Back in 2007, a cute video of two kids was uploaded by their father. In it, one kid bites the finger of the other. That video, called "Charlie Bit My Finger" went on to at...

S1E14 (Archive) - Mascots from 2012-04-07T23:08

From the Digital Box Set: This episode looks at the wacky world of advertising mascots. The ad industry has a long history with mascots, as they are some of the most enduring advertising symbols of...

S1E13 (Archive) - When Brands Houdini from 2012-03-31T23:09

From the Digital Box Set: This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant disappear in front of la...

S1E12 (Archive) - Handcuffed By Brand Image from 2012-03-24T22:59

From the Digital Box Set: This week, we explore a very interesting marketing predicament: When brands get trapped by their own image. Every once in a while, expensive brand images circle around to ...

S1E11 (Archive) - Accidental Brands from 2012-03-17T23:00

From the Digital Box Set: It may surprise you to know that many famous brands were invented completely by accident. They weren't the result of years of research, or painstaking experiments, or scie...

S1E10 (Archive) - Marketing In A Crisis from 2012-03-11T00:01

From the Digital Box Set: When companies are hit with a crisis, it can be a defining moment. In the world of marketing, it's an all-hands-on-deck situation - because communication is one of the mos...

S1E09 (Archive) - Movie Marketing from 2012-03-04T00:02

From the Digital Box Set: This week, we explore the critical importance of movie trailers to a film's success. Hollywood now spends an average of $32 million per movie to advertise. But trailers ha...

S1E08 (Archive) - The Marketing Genius of Steve Jobs, Part 2 from 2012-02-26T00:03

From the Digital Box Set: This is part two of our look at Steve Jobs the marketer. This episode traces his triumphant return to Apple after being banished for 12 years and his bold choice to releas...

S1E07 (Archive) - The Marketing Genius of Steve Jobs, Part 1 from 2012-02-19T00:04

From the Digital Box Set: This special two-part episode is about the late Steve Jobs. When you look at his vast technical accomplishments, it's easy to forget he was a great marketer. As a matter o...

S1E05 (Archive) - Getting Personal in the Classified Ads from 2012-02-05T00:05

From the Digital Box Set: This episode is about the history of the classified ads. We trace the very first classified ad in North America through to the explosion of classifieds online. At any give...

S1E04 (Archive) - Great Brands That Never Advertise from 2012-01-29T00:06

From the Digital Box Set: This episode looks at famous brands that built their companies without advertising. It's so rare in this world to build a multi-million, or multi-billion dollar company wi...

S1E03 (Archive) - Voices of Influence from 2012-01-21T18:18

From the Digital Box Set: This episode explores how voices influence us in all corners of our lives. From computer voices, to phone operator voices, to the voices we hear at airports. Some expensiv...

S1E02 (Archive) - Men Are From Sears, Women Are From Bloomingdale's from 2012-01-17T00:09

From the Digital Box Set: This episode examines the different ways in which men and women shop. Deep in our DNA, our shopping habits have been formed and the differences between the genders couldn'...

S1E01 (Archive) - A New BRIC In The Wall from 2012-01-09T18:01:12

From the Digital Box Set: Welcome to the first episode of Under The Influence. In this show, we focus on the emergence of the BRIC nations as the new marketing force in the world. BRIC is an acrony...