193. Lee Frederiksen on how professional services firms can reach their target market - a podcast by Will Bachman

Our guest today is Lee Frederiksen, Managing Partner at Hinge,  a branding and marketing firm specializing in professional services.

We discuss

• Researching your target client
• Developing a go-to-market strategy
• Benchmarking your marketing against that of high-growth firms
• How to differentiate your practice

Visit the website of Hinge Marketing to learn more – at https://hingemarketing.com/

Click on Hinge University tab to see the firm’s online course offerings – several of which you can sample for free, and on the Blog tab you may want to sign up to receive their thought leadership posts right to your inbox.

If you've got a question about independent consulting you'd like Will Bachman to answer in a future episode, email unleashed@umbrex.com

Further episodes of Unleashed - How to Thrive as an Independent Professional

Further podcasts by Will Bachman

Website of Will Bachman