196. Ilana Grossman on the role of the Chief Marketing Officer - a podcast by Will Bachman

Umbrex member and BCG alum Ilana Grossman, a marketing consultant based in New York City. Her firm is called B2Both, since she works with both B2B and B2C clients.

Ilana has been the Chief Marketing Officer at several rapidly growing companies, and we discuss

• The role of the Chief Marketing Officer, and how it is changing
• Key performance indicators in the world of marketing
• And what it is like being an independent consultant focused on marketing

You can learn more about Ilana’s firm at b2both.com

If you'd like to receive bonus content plus an update each week on the most recent Unleashed episodes, email Will Bachman at unleashed@umbrex.com

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