314. Bethel Desmond on business storytelling - a podcast by Will Bachman

Bethel Desmond is the Founder of The Content Corp and former Chief Storytelling at IBM Global Business Services.

In this episode, she shares tips on how to use stories to engage customers.

Learn more about Bethel's work at:

https://www.thecontentcorp.org/

Further episodes of Unleashed - How to Thrive as an Independent Professional

Further podcasts by Will Bachman

Website of Will Bachman