106: You Don’t Have to be President to Tweet: Why Your Business Should be on Social Media - a podcast by Rea & Associates

There are a lot of social media platforms out there: Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram, Pinterest, and the list seems to get longer every day. People use these platforms to connect with each other and with their favorite brands and businesses, so if your business hasn’t developed a social media strategy, you are missing out – Big time.

 

Rea’s social media expert and Practice Growth Strategist, Rebecca Weiand, joins us to share how you can actually use these platforms as tools to understand your customers better, why an established social media strategy is so vital, and what these strategies might look like.

 

Social MEdia isn’t All About ME

 

Social media is a great way to connect with your customers and your community, and show the human side of your organization. However, your social media channels shouldn’t be all about you. Who you follow and who you share are just as important as what you create.

 

If you are new to social media, or want to get more strategic, you will be interested in these topics discussed in this episode:

• How to use social media to better understand your customers/clients and potential customers/clients.
• What metrics you should be focusing on, beyond reach and engagement.
• Who you should follow.

 

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