202: How a Bad Band with a Great Brand Secured a $3.6M Record Deal - a podcast by Rea & Associates

Maybe you produce superior products, are consistently flawless, or have the best and brightest employees, but that doesn’t mean you’ll outshine the competition. The Toll was not technically superior to their competition in the late ’80s and early ’90s, but their brand was unique, daring, and dangerous. They soon attracted the attention of Geffen Records and landeda $3.6M record deal.  Brad Circone, former front man, explains how businesses can stand out in an overly saturated marketplace.

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