VBT 029: Interview with David Benzaquen of PlantBased Solutions - a podcast by Katrina Fox: Journalist, Media Trainer and Vegan Business Coach

In this episode I interview David Benzaquen from PlantBased Solutions, an award-winning brand management and marketing agency for plant-based consumer product companies, headquartered in New York.

After more than a decade working in the government and non-profit sectors with a focus on education and grassroots advocacy, David immersed himself in the plant-based business sector, working for a time as a natural products broker before evolving PlantBased Solutions into its current incarnation.With a team of people who collectively have hundreds of years’ experience in marketing, branding, product development, finance, operations and more, the company offers a range of services for pre-market startups through to huge global brands, including opportunity assessments, business planning and forecasting, new product development, market research, brand creation and a full range of marketing planning and execution.

David has also brought together a large network of angel investors keen to support plant-based businesses.

In this interview he talks about:•    The 3 ways to price your product and the importance of choosing the right one

•    Why having your product in the biggest and highest number of retailers is not necessarily the best strategy for sales or growing your business•    The first steps to take before approaching retailers

•    The pros and cons of working with distribution companies and brokers•    Why listing too many ‘free from’ claims on the front of your packaging can turn consumers away from your product

•    What investors look for in businesses and what questions you should ask an investor•    And much more

Visit the PlantBased Solutions websiteBrands mentioned in vegan business news roundup:

Veestronat-2
SovaKat Von D
IcelandThe Allotment

RESOURCES:My Online PR Course for Vegan Business Owners&Entrepreneurs: Vegans in the Limelight

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