VBT 109: Interview with Lindsay Rubin of vegan dog food company v-dog - a podcast by Katrina Fox: Journalist, Media Trainer and Vegan Business Coach

In this episode I interview Lindsay Rubin, director of operations for v-dog, a vegan dog food company in San Francisco.

Always obsessed with animals, Lindsay ran her own dog sitting business in high school, and became a vegetarian at college. After learning about the dairy and egg industries, she went vegan and became an animal rights activist.Photo by Gianna Conci Photography

In 2013, she met Dave Middlesworth, the late founder of v-dog, who started the company in 2005 with his wife Linda, and starting working with the company as the first full-time employee. She currently leads the company’s strategy for growth.In this interview Lindsay discusses:

• The challenges the company faced with packing, warehousing and distribution companies when it started out and how it resolved these• How partnerships have been instrumental in the growth of the brand

• How and why the company is expanding internationally under the v-planet brand name• How the company decides when and what type of new product to bring out

• The advantages of competitions and giveaways and how v-dog makes the most of these to gain more brand awareness• The benefits of having a live chat system on the company website, the tool it uses for this, and how the team manages enquiries

• And much moreVisit the v-dog website

Brands mentioned in vegan business news roundup:Forbes article: This Ban On Vegan'Meat'Labeling Sets A Dangerous Precedent (It's Also Hypocritical)
Sunfed MeatsIceland

RESOURCES:My Online PR Course for Vegan Business Owners&Entrepreneurs: Vegans in the Limelight

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