LinkedIn Optimization for Military with Matt Scherer - a podcast by Ryan Sweeney

Matt walks us through your LinkedIn Profile:
Your Photo: Is it professional?
Your headline: Does it convey what you want?
Your background picture:  Does it align with your headline?
Your about:  Your first 18 words are key, what do they say?  Explain your mission, goal and call to action
Your experience:  Not a resume, but rather tell a story
Your recommendations: The value they provide and how to get them
How to network and research
Should you use video or not?
How to best engage others
He also discusses his book (LinkedIn for the Military) and explains the key to finding your Who, what, where and when before anything else

References:
https://www.linkedin.com/in/mattscherer/
calendly.com/mattscherer/linkedinforvets


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